| Name | LIN,CHIH-HUANG |
|---|---|
| Job Title | Assistant Professor |
| Tel | +886-5-6315774 |
| linchihh@nfu.edu.tw | |
| Courses | Marketing Channels/Channels of Distribution, Consumer Behavior, Advertising and Promotion |
- Degrees
- Certificates
- Journal Paper
- Conference Paper
- Project
- Honor
- Book / Book Chapter
- Thesis Guidance
- Competition
- Volunteer Service
- Courses
| Country | School Name | Department | Degree |
|---|---|---|---|
| University of Bath | Ph.D. in Management | 博士 | |
| University of Bath | Marketing | 碩士 | |
| 國立中正大學 | 心理學研究所 | 碩士 | |
| 國立政治大學 | 心理學系 | 學士 |
| Certificate | Issued By |
|---|---|
| Instruction to English as a Medium of Instruction (EMI) Program | The University of Adelaide (澳洲阿德雷德大學) |
| Oxford EMI-English Medium Instruction Certificate for University Lecturers | Oxford EMI |
| 商業數據分析師 | 中華民國電腦教育發展協會 台灣析數智匯股份有限公司 |
| 經濟部產業人才能力鑑定-品牌企劃師 | 經濟部 |
| Year | Paper Title |
|---|---|
| 2023 | Social enterprise as a good employer brand? Impact of recruitment information from the perspective of signal theory., Corporate Management Review 陽明交大管理學報, pp. 1-30, Jun. 2023 |
| 2023 | 以學生的未來設計課程：大學社會責任實踐學程對教與學的影響之初探。, 高等教育研究紀要, pp. 43-66, Jan. 2023 |
| 2022 | 演而優則學!以心理劇方法提升大學商管教育教學成效與學習滿意度。, 中正教育研究, pp. 43-76, Jun. 2022 |
| 2022 | The CSR spillover effect on consumer responses to advertised reference price promotion., Administrative Sciences, pp. 12(1):30-, Feb. 2022 |
| 2021 | EVALUATION FOR REBRANDING: THE IMPACT OF LOGO CHANGE ON BRAND ATTITUDE AND BRAND LOYALTY., Journal of Management Marketing and Logistics, pp. 17-33, Mar. 2021 |
| 2019 | CAN BRAND IMAGE BE RECOVERED AFTER NEGATIVE PUBLICITY? EFFECTS OF SEVERITY AND CORPORATE SOCIAL RESPONSIBILITY., Journal of Management Marketing and Logistics, pp. 239-251, Dec. 2019 |
| 2019 | Play What, Like What! The Application of Psychodrama in the Business Management Education in Universities-Marketing Management as an Example., Asian Journal of Education and Social Studies, pp. 1-7, Apr. 2019 |
| 2019 | Match or Mismatch? The Influence of Brand-Celebrity Endorser Personality Congruity on Brand Evaluation: Fashion Brand as the Example. , Asian Journal of Economics, Business and Accounting, pp. 1-8, Jan. 2019 |
| 2019 | The Webmosphirics Effects on Shopping Behavior: The Influences of Web Page Color Displays on Online Impulse Purchasing Intention. , Journal of Business and Economics, pp. 24-32, Jan. 2019 |
| 2018 | Fair or Unfair: The Moderating Effect of Sustainable CSR Practices on Anticipatory Justice Following Service Failure Recovery., Sustainability, pp. 10(12)4548-, Dec. 2018 |
| 2011 | Effect of Reciprocity on Well-being in Interpersonal Marketing Relationships: An Interview Study, International Journal of Management, pp. 185-197, Mar. 2011 |
| Year | Paper Title |
|---|---|
| 2026 | Chih-Huang Lin and Ruo-Mei Fu, The Influential Factors of Auto Auction Industry., 2026 EMAC (European Marketing Academy) FALL CONFERENCE, Sep. 16-18, 2026, DEU德國 |
| 2026 | 林志皇，張華蓉, 自我邊界感對員工情緒耗竭與離職傾向之影響： 世代差異與年資的干擾效果, 2026工商與公共管理學術研討會, May. 29, 2026, TWN臺灣 |
| 2026 | 林志皇，黃奕瑄, 消費者動機與認知需求對超商咖啡價格接受度的影響, 2026 工 商 與 公 共 管 理 學 術 研 討 會, May. 29, 2026, TWN臺灣 |
| 2026 | 林志皇，張芮綺, 企業可信度與心理距離於CSR溝通中消費者影響, 2026工商與公共管理學術研討會, May. 29, 2026, TWN臺灣 |
| 2025 | Chih-Huang Lin, Managing the Mission and the Home: Examining Boundary Strategies, Occupational Role, and Work-Family Outcomes in the Armed Forces, 2025 EMAC (European Marketing Academy) FALL CAFERENCE, Sep. 17-19, 2025, TUR土耳其 |
| 2025 | 沈婉婷，林志皇, 疆界管理策略、職務與階級對工作與家庭生活滿意度的影響-以空軍職業軍人為 例, 第13屆管理與決策學術暨實務研討會 13th Academic and Practical Conference on Management and Decision, May. 22, 2025, TWN臺灣 |
| 2025 | 魏展涵，林志皇, 居家服務員個案工作之性騷擾知覺、態度與因應策略-以雲林縣為例, 2025財務金融與管理研討會, Mar. 15, 2025, TWN臺灣 |
| 2024 | 林志皇，李悅端, 團隊協作學習的多向度同儕互評機制之發展-以商管專題式導向課程為例 , 2024年「面對不確定的時代：打造教育的幸福工程」國際學術研討會, Nov. 22-23, 2024, TWN臺灣 |
| 2023 | Chih-Huang Lin, The Implication of Project-Based Learning with CDIO, and Team Teaching on Business-Management Course, International Conference of Innovative Technologies and Learning, ICITL 2023, Aug. 28-30, 2023, PRT葡萄牙共和國 |
| 2022 | 林志皇, 專題導向學習結合CDIO 與教師協同教學於大學商管課程的成效, 2022創新變革與公平正義-新常態下的教育省思與行動研討會, Nov. 18-19, 2022, TWN中華民國(臺灣) |
| 2022 | Lin, CH., Chen, F.H., The Effectiveness of Project-Based Learning in Learning., International Conference of Innovative Technologies and Learning, ICITL 2022, Aug. 29-31, 2022, PRT葡萄牙共和國 |
| 2022 | 林志皇, 演而優則學！以心理劇方法提升大學商管教育教學成效與學習滿意度, 2022 第三屆商業教育與管理研討會, Jun. 17-Nov. 17, 2022, TWN中華民國(臺灣) |
| 2022 | 林志皇、魏伶恩、陳信宏, 以激發學生內在動機與自我效能為教學目標是否奏效, 創新時代的教育：2022創新教育與教學實踐研究論壇, May. 27, 2022, TWN中華民國(臺灣) |
| 2019 | CHIH-HUANG LIN, The Influences of Aesthetic Responses and Product Involvement on 3C Product Attitudes and Purchase Intentions: Evidence from China, Academy of marketing Conference 2019, Jul. 02-04, 2019, GBR英國 |
| 2018 | CHIH-HUANG LIN, The Digital Innovation and Transformation Auto Auction Industry: An Example in Taiwan, International Conference on Digital Innovation and Financing （DIF－2018), Jun. 11-12, 2018, FRA法國 |
| 2018 | 林志皇, Play What, Like What! The Application of Psychodrama in Business Management Education in FCU, 2018劇場教學研討會, Jan. 22, 2018, TWN中華民國(臺灣) |
| 2017 | 林志皇, 服務業的新南向-台灣服務業的越南經驗, 日本產業經濟學會第一屆台灣國際學術研討會, Sep. 05, 2017, TWN中華民國(臺灣) |
| 2017 | CHIH-HUANG LIN, The Influence of Cynicism and Mood Effects on Advertising, Academy of marketing Conference 2017, Jul. 03-06, 2017, GBR英國 |
| 2017 | 林志皇, 劇場教學之滿意度與成效評估, 2017劇場教學研討會, Feb. 17, 2017, TWN中華民國(臺灣) |
| 2017 | CHIH-HUANG LIN, Match or Mismatch? The Influence of Brand-Celebrity Endorser Personality Congruity on Brand Evaluation: Fashion Brand as the Example, International Conference on Innovation and Management (IAM 2017 Winter), Feb. 07-10, 2017, JPN日本 |
| 2017 | 林志皇, 劇場教學法商管教育之應用, 第八屆台灣心理劇學會年會暨學術研討會, Feb. 04-05, 2017, TWN中華民國(臺灣) |
| 2016 | 林志皇, 劇場教學法於商管教育之應用初探:以行銷管理課程為例, 2016劇場教學研討會, Nov. 15, 2016, TWN中華民國(臺灣) |
| 2015 | CHIH-HUANG LIN, The Webmosphirics Effects on Shopping Behaviour:The Influences of Web Page Colour Displays on Online Impulse Purchasing Intention, International Conference on Innovation and Management (IAM 2015 SUMMER), Jul. 14-17, 2015, JPN日本 |
| Project Category | Year | Project Title | Job Title | Period |
|---|---|---|---|---|
| 政府其他案件 | 2025 | 114學年度教育部教學實踐研究計畫-以遊戲化課程設計與多元評量提升技專校院EMI課程學生的學習動機與學習成效 | 主持人 | 2025.08 ~ 2026.07 |
| Honor Category | Year | Award Name | Awarding Unit |
|---|---|---|---|
| 第一名 | 2017 | 第八屆台灣心理學年會傑出論文 | 台灣心理劇學會 |
| Year | Book Title |
|---|---|
| 2023 | Chih-Huang Lin, Lin, CH. (2023). The Implication of Project-Based Learning with CDIO, and Team Teaching on Business-Management Course. In: Huang, YM., Rocha, T. (eds) Innovative Technologies and Learning. ICITL 2023. Lecture Notes in Computer Science, vol 14099. Springer, Springer, Cham, 978-3-031-40112-1, Aug. 2023 |
| 2022 | Lin, CH., Chen, F.H., Lin, CH., Chen, F.H. (2022). The Effectiveness of Project-Based Learning in Learning. In: Huang, YM., Cheng, SC., Barroso, J., Sandnes, F.E. (eds) Innovative Technologies and Learning. ICITL 2022. Lecture Notes in Computer Science, vol 13449., Springer, Cham, 978-3-031-15272-6, Aug. 2022 |
| Year | Paper Title |
|---|---|
| 2025 | HUANG, I-HSUAN, The Impact of Consumer Motivation and Need for Cognition on Consumers’ Price Acceptance of Convenience Store Coffee, 2025 |
| 2025 | CHANG, JUI-CHI, The Effects of Corporate Credibility and Psychological Distance on Consumer Responses in CSR Communication, 2025 |
| 2025 | CHANG, HUA-JUNG, The Impact of Self-Boundary on Emotional Exhaustion and Turnover Intention: The Moderating Effects of Generational Differences and Organizational Tenure, 2025 |
| 2025 | KAO, KAI-CHU, Exploring the Digital Transformation and Knowledge Systematization Process of the Traditional Paint Industry: A SECI Model Perspective, 2025 |
| 2025 | HUANG, SI-QI, Government as a Startup Accelerator: A Case Study of the TAcc+ Program, 2025 |
| 2024 | SHEN, WAN-TING, The impact of boundary management strategies, position and class on work and family life satisfaction - taking air force soldiers in Taiwan as an example, 2024 |
| 2024 | WEI, CHANG-HAN, The Relationships Among Sexual Harassment, Perception Attitude,and Coping Stratege of Resident Care Attendant- An Example of Yunlin County., 2024 |
| Year | Competition Name | Work Name | Student Name | Instructor Name | Award Place |
|---|---|---|---|---|---|
| 2025 | 漢神洲際購物廣場 會員招募行銷競賽 | 《漢神PLUS聖誕尋寶祭》 行銷企劃書——解鎖你的奇蹟任務—— | 郭又綺、陳玥蓁、曾壹品、陳柏如、劉子豪 | 第一位 | 第一名 |
| 2022 | 2022 舊城社會實踐創新創業競賽 | 我嗑計畫Walk Plan | 第一位 | 佳作 | |
| 2022 | 2 0 2 2 年全國大專校院品牌行銷企劃競賽 | G e n t l e | 第一位 | 第三名 | |
| 2021 | 2021 年「全國大專校院 OTOP 地方特色產 業故事化行銷競賽」 | 第一位 | 佳作 | ||
| 2020 | 第三屆全國高中職及技專院校新農業行銷實作競賽 | 漂亮美莓 | 第二位 | 第一名 | |
| 2020 | 2019-2020裕隆日產汽車創新風雲賞 | NI行 IN到不行 | 第一位 | 佳作 | |
| 2020 | 2019-2020裕隆日產汽車創新風雲賞 | 333工作室 | 第一位 | 第一名 |
| Service Name | Service Type | Service Unit | Participation Status | Area | Service Start Date | Service End Date |
|---|---|---|---|---|---|---|
| 企業課程講師 | 其他 | 創力美股份有限公司 | 2024-08-09 | 2024-08-16 |
| Course Title | Class | Reference Link |
|---|---|---|
| 行銷企劃深碗學習 | 四企管三甲 | https://tqas.nfu.edu.tw/course_schedule/detail/11512816 |
| 行銷企劃 | 四企管三甲 | https://tqas.nfu.edu.tw/course_schedule/detail/11512262 |
| 行銷管理 | 四企管二甲 | https://tqas.nfu.edu.tw/course_schedule/detail/11512240 |
| 創業管理 | 碩企管二職 | https://tqas.nfu.edu.tw/course_schedule/detail/11510380 |
| 行銷研究 | 碩企管二甲 | https://tqas.nfu.edu.tw/course_schedule/detail/11510375 |