| Name | LIANG, CHIH-CHIN |
|---|---|
| Job Title | Professor |
| Education | 中央大學 企業管理系 博士 |
| Tel | +886-5-6315784 |
| chihchin@nfu.edu.tw | |
| Courses | Service Science, Network Management, Network Marketing, Information Management |
| 學術專長及研究 | 服務科學 網路管理 網路行銷 資訊管理 |
- Degrees
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PhD in Business Administration Information Management Division National Central University
Professor, Department of Business Administration, National Formosa University
Assistant Professor, Department of Accounting Information, Shih Chien University
Researcher, Business Strategy Planning Research Division, Chunghwa Telecom Laboratories
Researcher, Customer Service Research Division, Chunghwa Telecom
Quality Assurance and Customer Service Engineer, Acer Pivotal Inc.
Associate Engineer, Electronics and Communications Research Laboratories, Industrial Technology Research Institute
1.Liang, Chih-Chin, 2010, Downward Communications Enhancement Using a Robust Broadcasting Mechanism. Expert Systems with Applications, 48(4), 741-755 (EI SCI, impact factor 2009: 1.177)
2.Liang, Chih-Chin, Chia-Hung Wang, Hsing Luh, Ping-Yu Hsu, Wuyi Yue, 2009, Proactive Peer-to-Peer Traffic Control when Delivering Large Amounts of Content within a Large-Scale Organization. Lecture Notes in Computer Science, 5764, 217-228. (EI-indexed)
3.Liang, Chih-Chin, Wang, Chia-Hong, Luh, Hsing, Hsu, Ping-Yu, 2009, Disaster Avoidance Mechanism for Content-Delivering Service. Computers & Operations Research, 36(1), 27-39 (EI SCI, impact factor 2009: 1.366).
4.Liang, Chih-Chin, Wang, Chia-Hong, Luh, Hsing, Hsu, Ping-Yu, Yue, Wuyi, 2008, Deliver Large Contents within a Large-Scaled Organization, Memoirs of Konan University, Intelligence and Informatics Series, 1(1), 99-111. (Working Report)
5.Liang, Chih-Chin, Wang, Chia-Hong, Luh, Hsing, Hsu, Ping-Yu, 2007, Reliability Measure in Content-Distribution Systems. International Journal of Computer Science and Network Security, 7(3), 138-143.
6.孫宛芝, 楊宗仁, 梁直青, 2007. 基本字帶字電腦教學對學習困難學童教學成效之個案探究, 特教論壇 (2), 40-55.
7.呂執中, 梁直青 (2006)。淺論資訊系統品質管理。「財金資訊雙月刊」。2006年12月號，第四十九期。
8.Sun. Wan-Chih, Yang, Tsung-Ren, Liang, Chih-Chin, Hsu, Ping-Yu, Kung, Yuh-Wei, 2006, The Effects of Computer Assisted Instruction to Train People with Reading Disabilities Recognizing Chinese Characters, Lecture Notes in Artificial Intelligence, 4285, 139-148. (EI SCI, impact factor 2006: 0.26; EI, 2007)
9.Liang, Chih-Chin, Wang, Chia-Hong, Luh, Hsing, Hsu, Ping-Yu, 2006, A Robust Web-based Approach for Broadcasting Down-ward Messages in a Large-scaled Company, Lecture Notes in Computer Science, 4255, 222-233. (EI SCI, impact factor 2006: 0.53; EI, 2007)
10.Liang, Chih-Chin, Hsu, Ping-Yu, Leu, Jun-Der, Luh, Hsing, 2005, An effective approach for content delivery in an evolving intranet environment- a case study of the largest telecom company in Taiwan, Lecture Notes in Computer Science, 3806, 740–749. (EI SCI, impact factor 2006: 0.53; EI, 2007)
11.Liang, Chih-Chin, Chuang, Chih-Ru., Lu, Hui-Zo, Wang, Wei-Ming, 2005. A Software Deploy Model on TOPS/Order System and Its Practice. TL tech J, 35(5-1), 19-27. (中文期刊)
12.Lu, Hui-Zo, Liang, Chih-Chin, Chuan, Chih-Zu, Wang, Wei-Ming, 2005, Discussion of TOPS/Order Software Deployment, news publish and operation mechanism. TL tech J, 35(5), 719-733. (中文期刊)
13.Wang, Wei-Ming, Liang, Chih-Chin, Lu, Hui-Zo, Chow, Wei-Shan, Chang, Kong-Yaw, 2004. Research of Testing Process The Case of TOPS-System Delivery Process. TL tech J, 34(1), 7-34. (中文期刊)
14.Sun. Wan-Chih, Yang, Tsung-Ren, Liang, Chih-Chin, Hsu, Ping-Yu, 2004. Developing a computer-assisted program on Chinese stem-seriving instruction: a pilot study. Spec Edu quarterly, 90, 13-18.
1.Liang, Chih-Chin, 2009, Disseminating Content through a Peer-to-Peer Infrastructure in a Disaster Zones. Proceedings of the conference of Information Systems and Management 9/20-9/22, 2009 (EI indexed, IEEE Catalog Number: CFP0941H-CDR, ISBN: 978-1-4244-4639-1).
2.Liang, Chih-Chin, 2009, Disseminating Content through a Peer-to-Peer Infrastructure in a Disaster Zones. Proceedings of the 4th International Conference on Queueing Theory and Network Applications 7/29-7/31, 2009, Singapore (EI indexed, ACM Sigmetrics included).
3.張馨尹, 吳靜微, 簡挺育, 林廣易, 梁直青, 李洙德. 你找到工作了嗎-會計人的求職分析. 2009年貿易與投資國際學術研討會-金融海嘯與全球經貿.(The Proceeding has assigned ISBN:978-957-9129-74-9) (accepted)
4.吳書嫺, 吳佩珊, 張馨尹, 張貴裕, 梁直青, 林敬彬. 不穩定網路環境下之資料傳輸探究. 2009年商業與資訊國際研討會-21世紀之挑戰與前瞻. (The Proceeding has assigned ISBN:978-957-9129-74-9) (accepted)
5.許展維, 吳家珍, 王彥淳, 黃瓊瑩, 梁直青, 張良政. Using System Dynamic Model to Analyze the Changes of the Telecom Industry in Taiwan. 2009年商業與資訊國際研討會-21世紀之挑戰與前瞻. (The Proceeding has assigned ISBN:978-957-9129-74-9) (accepted)
6.Liang, Chih-Chin, Wang, Chia-Hung, Luh, Hsing, Yue Wei, Using a Proactive Peer-to-Peer Traffic Control to Deliver Large Contents within a Large-Scaled Organization, Proceedings of the 3rd Asia-Pacific Symposium on Queueing Theory and Network Applications, July 30, 2008 (Accepted).
7.Yang, Chung-Wen, Liang, Chih-Chin, 2008. Measuring Software Quality with an Efficient Approach. Proceeding of the MIC 2008, Management International Conference, November 26-29, 2008
8.Liang, Chih-Chin, Wang, Chia-Hung, Luh, Hsing, Modeling the P2P File Sharing Strategy in the Future Intranet Service, Proceedings of The 18th International Conference on Flexible Automation and Intelligent Manufacturing, Jun 30-July 2, 2008. (CD title)9. Liang, Chih-Chin, Wang, Chia-Hung, Luh, Hsing, Maintenance Strategies for File Delivery on Intranet, Proceedings of The 18th International Conference on Flexible Automation and Intelligent Manufacturing, Jun 30-July 2, 2008. (CD title)
9. Liang, Chih-Chin, Wang, Chia-Hong, Luh, Hsing, Hsu, Ping-Yu, Using a Managed Peer-to-Peer Protocol to Deliver Files within an Organization, Proceedings of the 2nd Asia-Pacific Symposium on Queueing Theory and Network Applications, August 1, 2007, 227-231.
10.Liang, Chih-Chin, Wang, Chia-Hong, Luh, Hsing, Hsu, Ping-Yu, Information development by optimum broadcasting. Proceedings of the 3rd Sino-International Symposium on Probability, Statistics, and Quantitative Management. June 10, 2006, 65-77.
11.Chia-Hung Wang, Hsing Luh, Liang, Chih-Chin, and Ping-Yu Hsu, Fault Repair Time Distribution in Network Reliability. 第五屆海峽兩岸統計與機率學術研討會暨2006中華機率統計學會年會及學術研討會論文集, pp. 176-176, Zhunan, Taiwan, July 29-30, 2006.
12.Liang, Chih-Chin, Hsu, Ping-Yu, Luh, Hsing, Leu, Jun-Der, 2005. System integration: fast response time of front-line staffs in changeable business environment. IFORS Triennial 2005 Conference in OR/MS. (accepted)
Council of Labor Affairs: “2008 Accounting and Tax Consulting Professional Talent Development Program” Project Principal Investigator (2008/8-2009/7)
| Publish Date | Patent Title | Patent Number | Patent Country | Authors |
|---|---|---|---|---|
| 2011/10/25 | 大型企業內即時公告訊息保證傳遞系統 | I355166 | 國內 | 梁直青、盧惠柔、周維聖、張光耀 |
| 2005/10/10 | 企業內大型資訊系統軟體之自動派送方法 | I241493 | 國內 | 梁直青、盧惠柔、莊志如、周維聖、張光耀 |
| Honor Category | Year | Award Name | Awarding Unit |
|---|---|---|---|
| 第一名 | 2025 | IAM2025s Best Paper Award | Society for Innovation in Management (SIiM) |
| 第一名 | 2024 | Conference ITAM-28 Best Paper Award | Korea Data Strategy Society |
| 佳作 | 2023 | 111學年度E化教學優良教師獎 | 企業資源規劃學會 |
| 第一名 | 2021 | 109年E化教學優良教師獎 | 中華企業資源規劃學會 |
| 第一名 | 2017 | 『2017消費心理研討會暨行銷評論特刊』最佳論文奬 | 行銷研究學會 |
| 佳作 | 2017 | 指導學生獲得2017年台灣服務科學學會學術論文獎 | 台灣服務科學學會學術論文獎 |
| 佳作 | 2016 | 104學年度第二學期『美感實務教育』策略推動（課程：商業智慧導論） | 國立虎尾科技大學 |
| 佳作 | 2015 | Best Paper Award of IEOM 2015 (the 2015 International Conference on Industrial Engineering and Operations Management). Paper title: Efficiently Serving Customers at a Call Center. | International Conference on Industrial Engineering and Operations Management |
| 2022 | 110年E化教學優良教師獎 | 中華企業資源規劃學會 | |
| 2019 | 108年國立虎尾科技大學辦理高等教育深耕計實施特殊優秀人才彈性薪資 | 國立虎尾科技大學 | |
| 2019 | 大專院校研究獎勵(科技部綜字第1080054439A) | 科技部 | |
| 2017 | 榮獲106學年度教學優良教師 | 國立虎尾科技大學 | |
| 2017 | E化教學優良教師獎 | 中華ERP學會 | |
| 2016 | Outstanding reviewer - Electronic Commerce Research and Applications Achieved: Oct 2016 | Elseiver | |
| 2015 | 國立虎尾科技大學103學年度績優導師獎 | 國立虎尾科技大學 | |
| 2014 | E化教學優良教師獎 | 中華企業資源規劃學會 | |
| 2014 | Outstanding reviewer - Electronic Commerce Research and Applications Achieved: February 2014 | Elseiver | |
| 2008 | Marquis Who’s Who in the World 2009 | Marquis | |
| 2007 | 台灣作業研究研討會論文競賽佳作 | 台灣作業研究研討會 | |
| 2003 | 中華電信 92年度績優研究計畫 特優級 | 中華電信 | |
| 2003 | 第十八屆宏碁龍騰論文獎 優勝獎 | 宏碁電腦公司 | |
| 2002 | 中華電信 91年最佳資訊應用 金頭腦獎 | 中華電信 |
| Year | Book Title |
|---|---|
| 2025 | 梁直青,鍾瑞益,鄧惟元,鍾震耀, 商用大數據分析, 基峯, 9786263249967, Feb. 2025 |
| 2022 | 梁直青，鍾瑞益，鄧惟元，鍾震耀, 商用大數據分析, 全華圖書, 978-626-3282-87-2, Sep. 2022 |
| 2019 | 梁直青, 研究方法 強調邏輯式寫作, 普林斯頓, 978-957-9548-07-6, Jun. 2019 |
| 2018 | 梁直青, 邏輯式寫作與研究方法, 高立圖書, 978-986-378-188-2, Sep. 2018 |
| Year | Paper Title |
|---|---|
| 2024 | LIU, KUNG-SHUN, Strengthening social engineering defense through entertainment and education – A Case Study of F Company, 2024 |
| 2024 | YANG, TING-AN, Factors Influencing Consumers'' Last-Minute Withdrawal from Purchasing Plant-Based Meat:An EEG and Consumer Behavior Analysis, 2024 |
| 2024 | CHEN, JIN-YU, Investigating the Effects of ASMR in Advertising on Cognitive Load and Emotions:A Study Integrating Brainwave Analysis and Consumer Behavior, 2024 |
| 2024 | CHANG, LIEN-CHING, Exploring Intergenerational Collaboration for Elderly Inmates: A Case Study of Yunlin Prison, 2024 |
| 2023 | Group-buying Decision under COVID-19, 2023 |
| 2023 | Choosing Vietnam as a Destination for Foreign Tourists in the Post-pandemic Era, 2023 |
| 2023 | Factors Influencing Consumers’ Intention to Purchase Organic Food in Vietnam and Taiwan, 2023 |
| 2023 | Utilizing the N-back task to investigate working memory taining and extending gerontological educational tools for applicability in 6-8 aged children, 2023 |
| 2021 | Applying Autonomous Sensory Meridian Response on The Advertising of Towel Sound, 2021 |
| 2021 | Online Review Comments affecting Purchase Intention, 2021 |
| 2021 | Evaluating Workers based on the Concepts of Yi Ching, 2021 |
| 2021 | Boycott Participation and Motivation toward Purchase Willingness, 2021 |
| 2021 | Sensory Impression and Tourist Revisiting Intention through the Social Media Website of Local Cultural Attractions., 2021 |
| 2021 | The Relationship Between Online Impulsive Purchase and Physiological Signal Changes., 2021 |
| 2018 | Factors Affecting Impulse Purchase Behavior in Limited Time at The International Airports, 2018 |
| 2018 | Exploring the Relationship between Impulse Purchase and Repurchase Intention, 2018 |
| 2018 | An Integrated Architecture Design of Brainwave Application on Marketing, 2018 |
| 2018 | The Effect of Autonomous Motivation and Emotions to Clickbait Headline, 2018 |
| 2018 | The impact of conspicuousness and social identity on consumers'''' purchase of popular goods, 2018 |
| Kai-Chung Cheng, Customer Willingness to Join a Virtual or Physical Queue to Purchase –A Case of iPhone | |
| Wen-Chen Kuo, Brainwave and Decision to Queue - A Case Study of Starbucks | |
| Ying-Syuan Lu, Queue to Purchase Transportation Tickets in a Continuous Holiday - A Case Study of the Ticketing System of Taiwan Railway | |
| Hong-Le Thi, Consumer Focus Affects Impulse Buying in Taiwan Night Market | |
| NGUYEN ANH DUC, Factors Affecting the Adoption of Mobile Banking: A Comparative Study between Taiwan and Vietnam | |
| Chia-Hui Wu, Relationship Between Civil Servant’s Happiness and Self-efficiency of the Elementary School in Yunlin County | |
| Yi-Cheng Chou, The Causes of Affecting the Willingness of Consumers to Queue─Waiting for Gourmet | |
| Meng-Shu Li, Factors Influence Impulse-Buying Behaviors on Online Shopping | |
| Sha-Chin Wang, Using Analytic Hierarchy Process and Principle Components Analysis Fictitious Companies Characteristic Factor | |
| Fang-Yu Kuo, The Decision of Queuing after the Witness of a Queue: A Study of the Cognitive and Brainwave Responses | |
| Chan-Ming Hsu, Applying Linear Programming in Production Improvement of Tube Manufacturing Factory | |
| Yan-Ping Wu, Research on Medical Volunteers' Participation Motivation, Job Involvement andWillingness of Continuing Service：Taking Dalin Tzu Chi Hospital as an Example | |
| Meng-Yu Tsai, The influence of consumer purchase decision by storeatmosphere, consumer sentiment and marketingpractices -A case study of fast-food stores | |
| Chia-Hsien Chung, Application of Cpk and Ppk for Manufacturing Quality-A Case study of Auto-Parts Manufacturing | |
| Tuan-Vinh Le, Set-top box and its penetration into home console market. A comparative study between Vietnam and Taiwan | |
| Nguyen Thi Hang, Factors affecting the purchase of airline tickets online | |
| Yu-Ju Hung, Customer Privacy Concerns Affects Purchase Intention- An Online-Shopping Study | |
| Tran Van Nhan, Main Factors Affecting Customer Purchasing Intention of Smartphone: Comparison between Vietnam and Taiwan | |
| Thi Thuy Hang - Ho, The Effect of Country of Origin, Consumer Ethnocentrism, Product Knowledge on the Consumer Product Judgment. An Empirical in Taiwan Cell Phone Market. | |
| Chi-Hsin Lee, Using by Factors Explore to Solve Conflict Management of Accident Effectively | |
| Wen-Ting Chou, Examining the Effects of Personality Traits, Job Stress and Job Satisfaction on Turnover Intention of Employees in the Construction Industry | |
| Chia-Chuan Hsu, The Causes of Waiting Lines and Marketing Strategy in the Service Industry | |
| Jia-Ping Lee, Carbon Footprint of The Reverse Logistic of Disposing Wastes of Upholstery Industry | |
| Pei-Ching Wu, The Marketing Strategy to Internet-Banking Customers under Stay-at-home Economy | |
| Wei-Yuan Deng, The Effects of Advertising in Communication Messages of Education-Based Marketing | |
| Shu-An Lin, A study of the Interface Usability and Satisfaction of Smart Phones | |
| TASI, KUN-LUN, Identifying Emotional Extortion Through Face Recognition | |
| LIAO, JO-YIN, Vital Signal Analysis on Hiring Queuers－A Brainwave Study | |
| HUANG, HSIAO- FENG, Applying Education- based Marketing on Promoting Eyelash | |
| CHANG, TASI WEI, Using education-based marketing to Explore the Impact of Advertising Effectiveness on Consumer Behavior –A Case Study of a Rice Cooker | |
| Hoang Thi Bich Ngoc, Implication of Customer-Value Orientation in 3G Supply Chain | |
| Le-Vy Nguyen, The Marketing Strategy to Vietnam Internet Banking Customers | |
| Hui-Chuan Huang, The Hungry Marketing-Example on Smartphone | |
| Chih-Han Chen, Inventory Management of Food-Processing Industry | |
| DANG THI HANH, Employees’ Purchase Intention via Social Media | |
| Ngoc-Ly Nguyen, The Single and Non-single Consumer Behaviors of Click-and-mortar Supermarket Chains | |
| LE DUC TRONG, The Influence of Salesperson on Stayers and Defectors in Value Creation, Service Quality, Customer Relationship Development and Customer Satisfaction in Taiwan Tourism | |
| Shih-Han Huang, Waiting Line and Positive Word-of-Mouth in Marketing Catering Service Sectors | |
| Pham Thi Ngoc Hoa, Exploring the Customers Intention of Running Mobile Auction Via Social Media | |
| Pei-Ling Lin, The Acceptance Model of Environment Perception of Community-Game Players. |
| Course Title | Class | Reference Link |
|---|---|---|
| 資訊管理 | 四企管二乙 | https://tqas.nfu.edu.tw/course_schedule/detail/11512253 |
| 資訊管理 | 四企管二甲 | https://tqas.nfu.edu.tw/course_schedule/detail/11512241 |
| 企業資料分析 | 碩企管一甲 | https://tqas.nfu.edu.tw/course_schedule/detail/11510360 |