| Name | HSU,YI |
|---|---|
| Job Title | Associate Professor and Chairman |
| Education | 交通大學 管理研究所 博士 |
| Tel | +886-5-6315778 |
| yihsu214@gmail.com | |
| Courses | Marketing Management, Consumer Behavior, Service Industry Management, Marketing Research, Statistical Data Analysis, Innovation Management |
| 學術專長及研究 | 行銷管理、消費者行為、服務業管理、行銷研究、統計資料分析 |
- Degrees
- Experience
- Certificates
- Journal Paper
- Conference Paper
- Project
- Thesis Guidance
- Competition
- Volunteer Service
PhD, Institute of Business and Management, National Chiao Tung University
Consultant, Kun Pao Enterprise Co., Ltd.
Consultant, Chi Shih Enterprise Co., Ltd.
Publisher, Magazine Publisher (1992/05/01-2005/07/31)
Reporter, Newspaper (1992/07/01-1999/06/30)
Chairperson, Women’s Development Association (1998/05/01-2001/04/30)
Adjunct Research Fellow, Taiwan Economic Development Research Center, National Central University (2004/07/01-2005/06/30)
Associate Professor, Department of Business Administration, National Formosa University (Present)
| Certificate | Issued By |
|---|---|
| Certificate in EMI Skills | University of Cambridge |
| Certificate of Completion-Classroom Management | Cambridge University-劍橋大學 |
| Certificate of Completion-Giving Feedback Second edition | Cambridge University劍橋大學 |
| Certificate of Completion-Teaching Communicatively Second edition | Cambridge University |
| Certificate of Completion-Teaching Mixed-Ability Classes Second edition | Cambridge University 劍橋大學 |
| EMI Compulsory Complete | EMI空英雙語增能平台 |
| EMI Part III Completed | 空英雙語教學增能平台 |
| EMI Part IV Completed | 空英雙語教學增能平台 |
| 空中英語教室EMI Part I & II 課程完成證明 | 空英雙語教學增能平台 |
| ：ISMS文件說明暨ISO 27001(最新版)條文釋義訓練課程 | 國立虎尾科技大學 |
| Year | Paper Title |
|---|---|
| 2025 | The effect of influencer marketing on purchase intention across various generations, International Journal of Business and Social Science (IJBSS), pp. 28-41, May. 2025 |
| 2024 | A Comparative Study of Customer Preferences in the Electric Vehicle Market in Taiwan and Germany, Journal of Data Analysis, pp. 1-41, Dec. 2024 |
| 2024 | Profiling Coffee Shop Customers based on Customer Lifetime Value and Customer Equity, Journal of Data Analysis, pp. 97-117, Mar. 2024 |
| 2024 | Investigating the Interconnection between Environmental, Social, and Governance (ESG), and Corporate Social Responsibility (CSR) Strategies: An Examination of the Influence on Consumer Behavior, Sustainability, pp. 614-, Jan. 2024 |
| 2023 | A Quantitative Analysis of Consumer Intentions to Adopt Electric Vehicles in Vietnam, International Journal of Business and Social Science, pp. 124-142, Dec. 2023 |
| 2023 | Adoption of Retail Central Bank Digital Currencies with a Focus on User-Centricity, International Journal of Business and Social Science, pp. 89-102, Dec. 2023 |
| 2022 | Consumers’ Perspectives and Behaviors Towards Corporate So-cial Responsibility – A Cross-Cultural Study, Sustainability, pp. 615-638, Jan. 2022 |
| 2021 | Factors influencing customer satisfaction in Online Food Delivery Service in Vietnam, International Journal of Business and Social Science, pp. 34-46, Nov. 2021 |
| 2020 | The factors influence on consumers’ using intention of e-wallets payment in Vietnam , Journal of Data Analysis, pp. 1-18, Dec. 2020 |
| 2020 | Factors influencing on consumers’ online shopping behaviors in Vietnam and Taiwan, International Journal of Business and Social Science, pp. 154-165, Oct. 2020 |
| 2020 | Research Factors that influence on Impulse Purchasing Behavior of Consumers in Supermarket, International Journal of Business and Social Science, pp. 28-34, Apr. 2020 |
| 2019 | Research on Brand Loyalty of Paint Products Consumers in Vietnam, International Review of Management and Business Research , pp. 1-, Aug. 2019 |
| 2019 | The Structural Model For Festival Marketing in Case of Danshig Naadam&Tsam Dance Festival, International Review of Management and Business Research, pp. 229-239, Jun. 2019 |
| 2019 | Customers’ Switching Intention among Smartphone Brands, International Journal of Business and Social Science , pp. 35-42, Jun. 2019 |
| 2019 | Factors Influence on Tourists' Satisfaction of Urban Marketing in Mongolia, International Journal of Business and Social Science, pp. 31-42, May. 2019 |
| 2019 | The factors influencing customers’ repurchasing intention in B2C- E-commerce in Vietnam and Taiwan, International Journal of Business and Commerce (IJBC) , May. 2019 |
| 2018 | Factors Affecting Mass Customization and the Positively Impact on Customer Re-purchase Intention in Logistics Service Companies, International Review of Management and Business Research, pp. 434-448, Jun. 2018 |
| 2018 | Men’s beauty is the new black The comparing study of male grooming products customer behavior between Thai and Taiwanese male , International Journal of Business and Commerce, pp. 1-26, Jun. 2018 |
| 2018 | Factors Affecting Electronic Word-of-Mouth (E-WOM) Usage on the Customer Purchase Intention Investigate on Beauty Market , International Journal of Business and Social Science, pp. 81-87, Apr. 2018 |
| 2018 | Applying Cluster Analysis and Exponential Smoothing to Analyze the Exportation in Mongolia, International Journal of Business and Social Science, pp. 60-64, Apr. 2018 |
| 2017 | Cross National Study for Potential Consumers’ Expected Quality Attributes of Smart Home Products, International Review of Management and Business Research, pp. 1528-1538, Dec. 2017 |
| 2017 | Customer Lifetime Value and Customer Equity of the Machine Tool Industry in Vietnam, International Review of Management and Business Research , pp. 635-644, Jun. 2017 |
| 2017 | The Impact of Crossover Clothing Brand on Consumer Purchase Intention, International Review of Management and Business Research , pp. 105-121, Mar. 2017 |
| 2017 | Service Quality, Customer Satisfaction, and Customer Loyalty of Internet Banking in Vietnam, International Review of Management and Business Research, pp. 1485-1496, Jan. 2017 |
| 2016 | The Handmade Effect: What is special about buying handmade? , International Review of Management and Business Research , pp. 594-609, Jun. 2016 |
| 2016 | THE EFFECTS OF PROMOTING READING ON CHILDREN’S EDUCATION OUTCOMES: A CASE STUDY OF PUBLIC KINDERGARTENS IN YUNLIN COUNTY, TAIWAN, European Journal of Business and Social Sciences, pp. 72-85, May. 2016 |
| 2016 | EFFECTS OF GLOVE PUPPETRY FANS’ PREFERENCES FOR PRODUCT CHARACTERISTICS ON THEIR PURCHASE INTENTION, European Journal of Business and Social Sciences, pp. 117-133, May. 2016 |
| 2015 | Effects of Reference Pricing on Customer Purchasing Intention, International Review of Management and Business Research , pp. 1156-1170, Dec. 2015 |
| 2015 | THE IMPACT OF TAIWANESE CULTURAL PRODUCTS’ QUALIA, BRAND EQUITY, CROSSOVER ADAPTABILITY, AND DEGREE OF PRODUCT INVOLVEMENT ON CONSUMER PURCHASE INTENTION, International Journal of Business and Commerce, pp. 67-83, Jun. 2015 |
| 2015 | THE INFLUENCE OF BRAND AWARENESS AND EXPERIENTIAL QUALITY: TAKING MANUFACTURER BRANDS AND PRIVATE LABELS AS EXAMPLES, International Journal of Business and Commerce, pp. 84-98, Jun. 2015 |
| 2014 | Maximizing Advertising Effectiveness, European Journal of Business and Social Sciences, pp. 147-159, Dec. 2014 |
| 2014 | The Influence of Customer Participation and Service Involvement on Customer Satisfaction--Taking the Hair Beauty Industry as an Example, International Journal of Business Humanities and Technology , pp. 130-137, May. 2014 |
| 2014 | The Comparative Influences of Relationship Marketing, National Cultural values, and Consumer values on Consumer Satisfaction between Local and Global Coffee Shop Brands, International Journal of Business and Commerce, pp. 1-10, Apr. 2014 |
| 2014 | Factor Analysis of Parents’ Decision for Selecting Elementary School , Journal of Data Analysis, pp. 93-120, Mar. 2014 |
| 2013 | SOCIAL RELATIONSHIP FACTORS INFLUENCE ON EWOM BEHAVIORS IN SOCIAL NETWORKING SITES: EMPRICAL STUDY: TAIWAN AND VIETNAM, International Journal of Business, Humanities and Technology, Apr. 2013 |
| 2013 | The Factor Analysis of Innovational Obstruction Impacts in Taiwanese Grassroots Financial Industry by Applying Neural Network Model, Journal of Data Analysis, pp. 47-70, Mar. 2013 |
| 2013 | An Analysis of Factors Affecting Parents’ Choice of a Junior High School, International Journal of Business Humanities and Technology, pp. 39-49, Mar. 2013 |
| 2013 | The Study of Neural Network Model to Analyze Factors of Purchase Intentions for Sport Products among Taiwanese youth, Journal of Data Analysis, pp. 139-166, Feb. 2013 |
| 2013 | To construct art industrial Customer Lifetime Value and customer interests mode and calculate marketing ROI, Journal of Data Analysis, pp. 17-40, Feb. 2013 |
| 2012 | How does culture affect the effectiveness of brand extension: a comparative study of Taiwan and Vietnam, The Business Review, Cambridge, pp. 205-214, Oct. 2012 |
| 2012 | The Performance Measurement Model of National Innovation System, Journal of Data Analysis, pp. 1-24, May. 2012 |
| 2012 | The study of business model and information sources for marketing innovation - the case of manufacturing industry in Taiwan, Journal of Data Analysis, pp. 105-120, May. 2012 |
| 2012 | The cognition differences between school teachers who have participated in the pogram and those who have not on the evaluation indicators for the program of high-quality transformation, Journal of Data Analysis, pp. 67-88, Mar. 2012 |
| 2012 | The study of service innovation performance in Taiwan by applying multi-layer perceptron model of neural network, Journal of Data Analysis, pp. 143-164, Jan. 2012 |
| 2012 | The study of neural network analysis affect successful factors of process innovation, Journal of Data Analysis, pp. 75-106, Jan. 2012 |
| 2012 | Applying Neural Network and LISREL Model to Analyze Impact Factors of Innovational Obstruction of Manufacturing Industry in Taiwan, Journal of Data Analysis, pp. 37-60, Jan. 2012 |
| 2011 | Vertical integration in the Taiwan aquaculture industry, Managing Global Transitions, pp. 393-414, Dec. 2011 |
| 2011 | The cognition differences on the evaluation indicators for the program of high-quality transformation, Journal of Data Analysis, Dec. 2011 |
| 2011 | The Cognition Differences on the Evaluation Indicators for the Program of High Quality Transformation, Journal of Data Analysis, pp. 69-90, Dec. 2011 |
| 2011 | Establishing an Marketing Innovation Model, Journal of Data Analysis, Oct. 2011 |
| 2011 | The analysis of factors affect stakeholders’ decision for choosing school, International Journal of Current Research, pp. 138-144, Sep. 2011 |
| 2011 | Vertical Integration in the Taiwan Aquaculture Industry, Managing Global Transitions, pp. 393-414, Sep. 2011 |
| 2011 | Cross Cultural Content Analysis of Children's Television Advertisings Comparison between U.S. and Taiwan , Journal of Data Analysis, pp. 43-60, Aug. 2011 |
| 2011 | Differences on the Importance and Accomplishment of Elementary School Faculties about the Evaluation Indicators for the Program of High-Quality Transformation in Yunlin County, Journal of Data Analysis, pp. 1-30, Jun. 2011 |
| 2011 | Differences on the importance and accomplishment of elementary school faculties about the evaluation indicators for the program of high-quality transformation in Yunlin county, Journal of Data Analysis, pp. 1-30, May. 2011 |
| 2011 | The Similarities and Differences of Children's Television Commercials in Applying Child Development in the USA, Australia, Singapore, and Taiwan , Journal of Data Analysis, pp. 83-98, Feb. 2011 |
| 2011 | Cross national comparison of innovation efficiency and policy application, African Journal of Business Management, pp. 1378-1387, Feb. 2011 |
| 2011 | Multicriteria optimization with multiple responses for technological innovation, African Journal of Business Management, pp. 1493-1508, Feb. 2011 |
| 2010 | Capital Expenditures, Firm Size, and R&D Investment Impact on Enterprise Performance by Applying Response Surface Model, Journal of Data Analysis, pp. 1-21, Jun. 2010 |
| 2010 | A cross-cultural study on consumers’ level of acceptance toward marketing innovativeness, African Journal of Business Management, Apr. 2010 |
| 2010 | Different Forms of E-mail Marketing Effect on Relationship Quality, Journal of Data Analysis, pp. 49-71, Apr. 2010 |
| 2009 | Optimizing brake cup formulation using mixture experiments and principal component regression model, Journal of Scientific & Industrial Research, Jun. 2009 |
| 2009 | A Study of Applying Neural Network to Culture and Marketing Innovativeness, Journal of Data Analysis, pp. 97-118, Jun. 2009 |
| 2009 | A Study of applying LISREL on the Relationship among Personality Traits between Innovativeness, Journal of Data Analysis, pp. 123-140, Apr. 2009 |
| 2009 | Classification and Influence Factors of Service Innovation, Journal of Data Analysis, Apr. 2009 |
| 2009 | Enhancing Rubber Component Reliability by Response Model, Computer & Industrial Engineering, pp. 806-812, Feb. 2009 |
| 2008 | Reliability Optimization of a non-repairable Compound Series-parallel System, Journal of Chinese Institute of Industrial Engineering, Oct. 2008 |
| 2008 | Reliability Improvement of Oil Seal by Variation Component Chart and MECGR Model, Journal of Quality, Mar. 2008 |
| 2008 | Non-linear innovation model of electronic industry in Taiwan, International Journal of Value Chain Management, pp. 188-205, Mar. 2008 |
| 2008 | Reliability Improvement of Oil Seal by Variation Component Chart and MECGR Model, Journal of Quality, Mar. 2008 |
| 2008 | Reliability Improvement of Oil Seal by Variation Component Chart and MECGR Model, Journal of Quality, Mar. 2008 |
| 2008 | Non-linear innovation model of electronic industry in Taiwan, International Journal of Value Chain Management, pp. 188-205, Feb. 2008 |
| 2007 | 國家創新效率評比分析, 中小企業發展季刊, pp. 111-130, Dec. 2007 |
| 2007 | Cross Analysis on the Contents of Children’s Television Commercials in the United States, The Journal of American Academy of Business, Jan. 2007 |
| 2007 | 國家創新效率評比分析, 中小企業發展季刊, pp. 111-130, Jan. 2007 |
| 2006 | Cross Analysis on the Contents of Children’s Television Commercials in the United States, The Journal of American Academy of Business, Dec. 2006 |
| 2006 | 產品涉入度高低對品牌延伸效果影響差異分析, 數據分析期刊, Mar. 2006 |
| 2006 | 台灣旅館與民宿在服務缺失及服務修補差異分析, 數據分析期刊, Jan. 2006 |
| 2005 | 台灣製造業成功推出技術上新產品因素分析, 科技政策與創新成效學報, Feb. 2005 |
| 2003 | Grey Model for Predicting Volume of Advertising, The Journal of Grey System, pp. 365-370, Nov. 2003 |
| 2001 | Further Discussion for Personal Computer Industry, Industry Forum, Nov. 2001 |
| Year | Paper Title |
|---|---|
| 2026 | 韓煦涵 Han-Xu Han, 徐怡 Yi Hsu, Nano-Influencer 特質對 Z 世代在 TikTok Shop 服飾產業購買意願之影響：以影響力為調節變數 Nano-Influencer Attributes on Generation Z’s Purchase Intention on TikTok Shop Fashion Industry: The Inference Power as Moderate Variable, 第21屆經濟、貿易與全球營運管理研討會, May. 26, 2026, TWN臺灣 |
| 2026 | Irene Setiawan, Yi Hsu, Exploring Uncertainty Marketing and Repurchase Intention among Indonesian Gen Z: The Role of Perceived Luck, Emotional Value, and Curiosity, 第21屆經濟、貿易與全球營運管理研討會, May. 26, 2026, TWN臺灣 |
| 2026 | 范慶芝Khanh Chi Pham, 徐怡Yi-Hsu, 影響台灣和越南 Z 世代採用生成式 AI 工具進行行銷內容創作的因素 Factors Affecting the Adoption of Generative AI Tools for Marketing Content Creation Among Generation Z in Taiwan and Vietnam, 第21屆經濟、貿易與全球營運管理研討會, May. 26, 2026, TWN臺灣 |
| 2026 | Hafidh Arsyad Setyatmoko, Yi Hsu, Factors Influencing Impulsive buying decision: a Cross-Cultural Comparison of consumers in Taiwan and Indonesia, 第21屆經濟、貿易與全球營運管理研討會, May. 26, 2026, TWN臺灣 |
| 2026 | 黎忠孝Le Trung Hieu, 徐怡 Yi Hsu, 延伸虛擬網紅行銷中的精細化可能性模式： AI感知對臺灣與越南生活風格內容互動參與之影響 Extending the Elaboration Likelihood Model in Virtual Influencer Marketing: The Role of AI Perception in Lifestyle Content Engagement in Taiwan and Vietnam, 第21屆經濟、貿易與全球營運管理研討會, May. 26, 2026, TWN臺灣 |
| 2025 | Yi Hsu& Phong Q Hong, From Clicks to Commitments: Bridging Screens & Realities, and Rethinking Digital Recruitment & Service Quality in Taiwan’s Higher Education, 2025國際品質管理研討會 (ISQM), Nov. 14, 2025, TWN臺灣 |
| 2025 | 莊景元, 徐怡, 建立小眾運動品牌購買意願模型, 第20屆經濟、貿易與全球營運管理研討會, May. 27, 2025, TWN臺灣 |
| 2024 | Yi Hsu & Widhi Jati Kusumah, Factors Affecting the Intention to Purchase Electric Motorcycles: A Comparative Analysis of Cultures in Indonesia, Taiwan, and India, 2024年中華民國科技管理學會年會暨論文研討會, Dec. 04-05, 2024, TWN臺灣 |
| 2024 | Yi Hsu & Widhi Jati Kusumah, Factors Affecting the Intention to Purchase Electric Motorcycles: A Comparative Analysis of Cultures in Indonesia, Taiwan, and India , 2024年中華民國科技管理學會年會暨論文研討會, Dec. 04-05, 2024, TWN臺灣 |
| 2024 | Malemnganba Moirangthem & Yi Hsu, The influence of factors on the development of ecotourism illustrated by the case of Manipur, India , 2024 International Conference on Hospitality, Tourism and Leisure: Technology, Innovation, and Sustainability (2024 ICHTL), May. 09-10, 2024, TWN中華民國(臺灣) |
| 2022 | Yi Hsu & Thi Bich Thuy Pham, Consumer Intentions to Adopt Electric Vehicles in Vietnam: An Empirical Study, 2022年永續發展研討會, Dec. 08, 2022, TWN中華民國(臺灣) |
| 2022 | Yi Hsu & Jamila Byerdigul, The Effect of ESG Adoption by Corporations on Gender-Based Consumer Behavior in Mongolia, 2022年永續發展研討會, Dec. 08, 2022, TWN中華民國(臺灣) |
| 2022 | Yi Hsu & Tuyet Thi Nguyen, The Adaptation of E-Wallets Payment in Vietnam, International Conference on E-Education, E-Business, E-Management and E-Learning (IC4E), Jan. 21-22, 2022, USA美國 |
| 2021 | Yi Hsu and Thi Hong Gam Bui , The Influence of Corporate Social Responsibility on Consumers’ Behaviors in Vietnam, International Conference on Global Economy in Business, Management, Social Science and Humanity Perspective (ICGEBMSSHP-21), Dec. 28, 2021, TWN中華民國(臺灣) |
| 2014 | Yi Hsu & Ching-Ju Chi, Relationship Marketing, National Cultural values, and Consumer values: Effects on Consumer Satisfaction , The 3rd International Symposium on Business and Social Sciences (ISBSS), Jul. 21-23, 2014, JPN日本 |
| 2013 | Yi Hsu, Minimizing Periodic Preventive Maintenance Costs in Series-Parallel Systems Using Improved Genetic Algorithm, The 19th ISSAT International Conference on Reliability & Quality in Design, Aug. 04, 2013, USA美國 |
| 2012 | Yi Hsu, Dynamic Analysis of National Innovation System, ISBIS International Symposium on Business and Industrial Statistics, Jun. 16-20, 2012, THA泰王國(泰國) |
| 2008 | Comparative Analysis of Taiwan and UK Innovation Survey, 2008 International Conference of Innovation Survey, Oct. 05-06, 2008 |
| 2008 | Taiwan Innovation Survey Overview, 2008 International Conference of Innovation Survey, Sep. 30-Oct. 01, 2008 |
| 2007 | 服務創新集群分析與多項次迴歸模式構建, 2007中華民國科技管理學會年會暨論文研討會, Dec. 13-14, 2007 |
| 2007 | 服務創新線性結構模式, 2007中華民國科技管理學會年會暨論文研討會, Dec. 13-14, 2007 |
| 2007 | Service Innovation Cluster Analysis and Polynomial Regression Model, The 12th Annual International Conference on Industrial Engineering Theory, Nov. 02-06, 2007, MEX墨西哥合眾國 |
| 2007 | Yi Hsu, Linear Structural Relation Model for Service Innovation, The 12th Annual International Conference on Industrial Engineering Theory, Nov. 02-06, 2007, MEX墨西哥合眾國 |
| 2006 | 國家創新效率之跨國比較, 中華民國科技管理學會年會, Dec. 06, 2006 ~ Dec. 07, 2007 |
| 2006 | Evaluation of Innovation Efficiency for 33 Countries from European Innovation Scoreboard Applying Grey Relational Analysis and Data Envelopment Analysis, 11th Annual International Conference on Industrial Engineering Theory, Oct. 23-26, 2006, JPN日本 |
| 2006 | Polynomial Innovation Model of Taiwanese Electronic Industry, 11th Annual International Conference on Industrial Engineering Theory, Oct. 23-26, 2006, JPN日本 |
| 2006 | Development of optimal formulation Development of Optimal Formulation of Brake Cup Using Mixture Response Model, The 11th Annual International Conference on Industrial Engineering Theory, Oct. 23-26, 2006, JPN日本 |
| 2006 | Reliability Optimization of a Non-repairable Compound Series-Parallel Systems, The 12th ISSAT International Conference on Reliability and Quality in Design, Aug. 14-16, 2006, USA美國 |
| 2006 | 建置國內外技術創新資料庫及資訊平台, 2006科技政策與創新前瞻研討會, May. 29, 2006 |
| 2006 | Level of Product Development and Brand Extension Effectiveness Analysis, International Conference on Business, May. 19-23, 2006, USA美國 |
| 2005 | Product Innovation Model in Taiwanese Manufacturing Industry: Evidence from the Taiwan Technology Innovation Survey, 具審查制訂國際研討會, Apr. 30, 2005 |
| 2005 | A Quality Benchmarking Model for Personal Computer Manfacturers, 具審查制訂國際研討會, Mar. 31, 2005 |
| 2005 | A Content Analysis of Advertising Component, Culture Value, and Child Development for Children's Television Advertisements in Taiwan, Journal of Technology Innovation, Dec. 31, 2004, TWN中華民國(臺灣) |
| 2005 | Product Innovation Model in Taiwanese Manufacturing Industry:Evidence from the Taiwan Technology Innovation Survey, 科技政策與創新成效學報, Dec. 31, 2004, TWN中華民國(臺灣) |
| Project Category | Year | Project Title | Job Title | Period |
|---|---|---|---|---|
| 企業產學計畫(含公營及私人企業) | 2023 | ACS-ESG對企業社會責任的影響 | 主持人 | 2023.12 ~ 2024.06 |
| 其他單位產學計畫 | 2016 | 品牌產品與服務力創新平台建構研究 | 主持人 | 2016.10 ~ 2017.11 |
| 其他單位產學計畫 | 2016 | 品牌產品與服務力創新平台建構研究 | 主持人 | 2016.10 ~ 2016.11 |
| 政府學術研究計畫-國科會專題研究計畫 | 2013 | 國科會102年度 【 服務業與製造業創新阻礙成因系統動態比較分析 】 | 主持人 | 2013.07 ~ 2016.07 |
| 政府學術研究計畫-國科會專題研究計畫 | 2012 | 國家創新系統動態分析 | 主持人 | 2012.07 ~ 2013.07 |
| 政府學術研究計畫-國科會專題研究計畫 | 2011 | 台灣地區第三次產業創新調查研究-南部調查計畫 | 共同(協同)主持人 | 2011.09 ~ 2012.09 |
| 政府學術研究計畫-國科會專題研究計畫 | 2011 | 台灣地區第三次產業創新調查研究-北部調查計畫 | 共同(協同)主持人 | 2011.09 ~ 2012.09 |
| 政府學術研究計畫-國科會專題研究計畫 | 2011 | 台灣地區第三次產業創新調查研究-中部調查計畫 | 共同(協同)主持人 | 2011.09 ~ 2012.09 |
| 政府學術研究計畫-國科會專題研究計畫 | 2011 | 國家創新系統動態分析 | 主持人 | 2011.07 ~ 2012.07 |
| 國科會專題計畫 | 2007 | 國家創新資源配置最適化模式，政策內容分析，情境模擬與預測模式 | 主持人 | 2007.07 ~ 2008.07 |
| 政府學術研究計畫-科技部專題研究計畫 | 2006 | 產品與製程設計多重反應下創新多準則最佳化模式之建構 | 主持人 | 2006.07 ~ 2007.07 |
| 政府其他部會案件 | 2005 | 建置國內外技術創新資料庫及資訊平台 | 共同(協同)主持人 | 2005.08 ~ 2006.08 |
| 國科會案件 | 2005 | 以Polynomial Regression Model 分析台灣電子業創新成功因素 | 主持人 | 2005.07 ~ 2006.07 |
| Year | Paper Title |
|---|---|
| 2025 | HOANG, QUOC-PHONG, BEYOND BORDERS: THE PUSH-PULL FORCES RESHAPING TAIWAN''S INTERNATIONAL STUDENT DIGITAL RECRUITMENT STRATEGIES, 2025 |
| 2024 | CHUANG, CHING-YUAN, Establishing a Model for Purchase Intentions of Niche Sports Brands, 2024 |
| 2024 | KUNIN NAWAPON, The effect of influencer marketing on purchase intention across various generations, 2024 |
| 2024 | MUANGMEE NATTAPONG, Lean management practices to enhance employee performance, 2024 |
| 2024 | Kusumah, Widhi Jati, Factors Affecting the Intention to Purchase Electric Motorcycles: A Comparative Study on Indonesia, Taiwan, and India, 2024 |
| 2023 | User-Sentiments Towards Commonly Adopted Factors Of Central Bank Digital Currency Adoption, 2023 |
| 2023 | Analysis Of Factors Affecting Consumers’ Purchase Intention Of Electric Vehicles In Taiwan and Germany - A Cross-Cultural Comparative Study, 2023 |
| 2023 | Exploring the Nexus Between ESG and CSR Strategies: An Analysis of their Impact on Consumer Behaviour, 2023 |
| 2023 | Customer Lifetime Value and Customer Equity of an Indonesian Coffee Shop, 2023 |
| 2023 | The structural relationship of social media marketing and other variables in promoting ecotourism – A case study of Manipur, India, 2023 |
| 2022 | Consumer intentions to adopt Electric Vehicles: An empirical investigation in Vietnam, 2022 |
| 2021 | The Influence of Corporate Social Responsibility on Consumers’ Behaviors, 2021 |
| 2021 | Influencing Factors of Customer Satisfaction in Online Food Delivery Service - A case of Vietnam, 2021 |
| 2020 | The factors influence on consumers’ using intention of e-wallets payment in Vietnam, 2020 |
| 2020 | Factors Influencing on Consumers’ Online Shopping Behaviors in Vietnam and Taiwan, 2020 |
| 2019 | Research Factors that influence on Impulse Purchasing Behavior of Consumers in Supermarket, 2019 |
| 2018 | The Structural model for festival marketing In case of Danshig Naadam & Tsam Dance Festival, 2018 |
| 2018 | Factors Influence on Tourists’ Satisfaction of Urban Marketing in Mongolia, 2018 |
| 2018 | Research on Consumers’ Brand Loyalty towards Paint Products in Vietnam, 2018 |
| 2018 | Customers’ Switching Behavior Among Smartphone Brands, 2018 |
| 2018 | The factors influencing customers’ repurchasing intention in B2C E-commerce in Vietnam and Taiwan, 2018 |
| Shu-Chih Lee, The Key Factors of Employees' Poor Moral Behavior - Case of SMEs | |
| Yu-Sheng Lin, The Performance Measurement Model of National Innovation System | |
| Chia-Ming Hsu, Differences on the Importance and Accomplishment of Elementary School About the Evaluation Indicators for the Program of High-Quality Transformation in Yunlin County | |
| Zeng-Her Tseng, The Effects on Brand Cognition、Attitude and The Marketing Channel Fit To Brand Extension Products Purchase Intentions of Consumer | |
| Guai-Yu Chen, The Influence of Customer Participation and Service Involvement on Customer Satisfaction Taking the Hair Beauty Industry as an Example | |
| Yi-Ting Hsu, The Influence of Brand Awareness and Perceived Quality on Brand Attitude and Purchasing Intention: Taking Manufacturer Brands and Private Labels as Examples | |
| Pin-Ren Chen, The Impact of Taiwanese Crossover Cultural Products’ Qualia, Brand Equity, Adaptability, and Degree of Product Involvement on Consumer Purchase Intention | |
| Jettaphan Chuntree, Cross National Study for Potential Consumers’ Expected Quality Attributes of Smart Home Products | |
| Thi Mai Nguyen, Service Quality, Customer Satisfaction, Customer Loyalty of Internet Banking in Vietnam | |
| Huong Pham, Effects of Reference Pricing on Customer Purchasing Intention | |
| Jhen-Hao Lu, Effects of Glove Puppetry Fans’ Preferences for Product Characteristics on Their Purchase Intention | |
| Chin -Lan Liu, The Effects of Promoting Reading on Children’s Education Outcomes: A Case Study of Public Kindergartens in Yunlin County, Taiwan | |
| Ngoc-Anh Nguyen, The Handmade Effect: What is Special about Buying Handmade? | |
| Wen-Jhen Hsu, The Impact of Crossover Clothing Brand on Consumer Purchase Intention | |
| NGUYEN TIEN SON, Customer Lifetime Value and Customer Equity of the Machine Tool Industry in Vietnam | |
| Tzu-Wei Liu, The Linear Structure Relation Model for Service Innovation | |
| Chih-Chun Chang, The Types of Service Innovation and Polynomial Regression Model | |
| Chia-Chieh Hsieh, Analyze Impact Factors of Innovational Obstruction of Manufacturing Industry in Taiwan | |
| Thi Hong Gam Bui, The Influence of Corporate Social Responsibility on Consumers' Behaviors | |
| Jen-Chieh Cheng, Maximizing Advertising Effectiveness | |
| Chu-Ying Chen, Different Forms of E-mail Marketing Effect on Relationship Quality | |
| Shih-Ying Chiu, Capital Expenditures, Firm Size, and R&D Investment Impact on Enterprise Performance | |
| Chung-Wen Yeh, A Study of Cross-Cultural Consumer Marketing Innovativeness | |
| Wei-Ting Ting, A Study on the Relationship Between Big-Five Personality Traits and Innovativeness | |
| Sasiwan Chanthapratheep, Men’s Beauty is the New Black:The Comparing Study of Male Grooming Products Customer Behavior between Thai and Taiwanese Male | |
| NADA NGAMNATE, Factors Affecting Electronic Word-of-Mouth (E-WOM) Usage on the Customer Purchase Intention Investigate on Beauty Market | |
| LIN, YUNG-HSIN, The Influence Model of Macroeconomic Indexes on Operating Revenue in Restaurant Industry | |
| VU, LE-NGUYEN, Factors Affecting Mass Customization and the Positively Impact on Customer Re-purchase Intention in Logistics Service Companies | |
| Davaajav Uyangaa, Applying Cluster analysis and Exponential smoothing to analyze the exportation in Mongolia | |
| Yu-Ting Lin, Establishing an Marketing Innovation Model | |
| Tran Thi Hong Chau, Social Relationship Factors Influence on Electronic Word-Of-Mouth on Social Networking Sites: Empirical Study in Taiwan and Vietnam | |
| Wei-Jia Chen, The Study of Neural Network Model to Analyze Factors of Purchase Intentions for Sport Products among Taiwanese youth | |
| Shih-Ting Chen, Constructing Customer Lifetime Value in Art Industry and Customer Equity Model and Calculating Marketing ROI | |
| Yuan-fang Chen, An Analysis of Factors Affecting Parents’ Choice of a Junior High School | |
| Wei-Chuen Hung, The Factor Analysis of Innovational Obstruction Impacts in Taiwanese Grassroots Financial Industry by Applying Neural Network Model | |
| Ngoc Thanh – Tran, Culture Affects the Effectiveness of Brand Extension:An Empirical Study of Taiwan and Vietnam | |
| Ying-Li Chen, Analysis of Parents’ Decision for Selecting Elementary School | |
| Sheng-Che Tseng, Using the MLP Neural Network to Analyze the Influence of Marketing Innovation – The Case of Manufacturing Industry in Taiwan | |
| Pei-Di Lai, The Study on Service Innovation Performance by Applying Artificial Neural Network -An Empirical Study of Taiwan's Service Industry | |
| Han-Hsun Wu, The Study of Influence Factors of Process Innovation - Using Artificial Neural Network Analysis | |
| Hsiao-Chuan Chang, Analysis on Factors of Parents’ Decision for Selecting Elementary School | |
| Ching-Ju Chi, The Comparative Influences of Relationship Marketing, National Cultural values, and Consumer values on Consumer Satisfaction between Local and Global Coffee Shop Brands | |
| Chia-Ling Yeh, The Cognition Differences Between Elementary School Executives and Teachers of Yunlin County on the Evaluation Indicators for the Program of High-Quality Transformation | |
| Cheng-Yu Chang, The Analysis of Cognition Differences on the Evaluation Indicators for the Program of High-quality Transformation ─ Cases of Teacher’s Perspective |
| Year | Competition Name | Work Name | Student Name | Instructor Name | Award Place |
|---|---|---|---|---|---|
| 2024 | 2024年少年頭家全國創業實務競賽 | 珍寵慧居-住商混合寵物友善智慧社區 | 陳芊妤, 高楷筑,李彥呈,林昱琪 | 第一位 | 第二名 |
| 2024 | 2024年少年頭家全國創業實務競賽 | 「D+抵家」 | 黃星瑜 黃晏柔 葉于襄 蔡菡芸 | 第一位 | 第三名 |
| Service Name | Service Type | Service Unit | Participation Status | Area | Service Start Date | Service End Date |
|---|---|---|---|---|---|---|
| 管理專業服務 | 擔任校外公民營機構顧問或委員 | 中悅柏軒社區管理委員會主任委員 | 2027-07-30 | 2027-07-30 | ||
| 管理專業服務 | 擔任校外公民營機構顧問或委員 | 中悅柏軒社區管理委員會財務委員 | 2026-04-30 | 2026-07-30 | ||
| 學術專業服務 | 其他 | 中華民國購物中心暨商業地產協會 | 2025-11-14 | |||
| 113學年度認證推動委員會委員 | 其他 | 113學年度認證推動委員會委員 | 2024-07-31 | 2025-07-30 | ||
| 台塑生醫校外參訪 | 其他 | 台塑生醫 | 2023-04-23 | 2023-04-23 | ||
| 校務基金委員 | 其他 | 國立虎尾科技大學 | 2023-07-31 | 2025-07-30 | ||
| 校務基金委員 | 其他 | 國立虎尾科技大學 | 2021-07-31 | 2023-07-30 | ||
| 校務基金委員會委員 | 其他 | 國立虎尾科技大學 | 2019-07-31 | 2021-07-30 | ||
| 校務基金委員會委員 | 其他 | 國立虎尾科技大學 | 2018-07-31 | 2019-07-30 | ||
| 校務基金委員會委員 | 其他 | 國立虎尾科技大學 | 2017-07-31 | 2018-07-30 | ||
| 校務基金委員會委員 | 其他 | 國立虎尾科技大學 | 2016-07-31 | 2017-07-30 | ||
| 校務基金委員會 委員 | 其它 | 國立虎尾科技大學 | 2015-07-31 | 2016-07-30 | ||
| 2014斗六市都西市場行銷專書審查委員 | 其他 | 雲林縣斗六市公所 | 2014-07-31 | 2015-07-30 | ||
| 2014雲林縣斗六市斗六文旦專書印刷發行委託案審查委員 | 其他 | 雲林縣斗六市公所 | 2014-07-31 | 2015-07-30 | ||
| 校務基金委員會委員 | 其他 | 國立虎尾科技大學 | 2014-07-31 | 2015-07-30 | ||
| 碩士班考試口試委員 | 其他 | 國立虎尾科大經營管理研究所 | 2014-03-14 | 2014-03-14 | ||
| 校務基金委員會 委員 | 其它 | 國立虎尾科技大學 | 2014-07-31 | 2015-07-30 | ||
| 校教務會議委員 | 其他 | 國立虎尾科技大學校教務會議 | 2013-08-31 | 2014-08-30 | ||
| 校教務會議 代表 | 其它 | 國立虎尾科技大學 | 2013-07-31 | 2014-07-30 | ||
| 招生委員會 委員 | 其它 | 國立虎尾科技大學 | 2013-07-31 | 2014-07-30 | ||
| 系務會議 委員 | 其它 | 國立虎尾科技大學 | 2013-07-31 | 2014-07-30 | ||
| 碩士班學位口試委員 | 其他 | 國立虎尾科技大學/經營管理研究所 | 2012-01-31 | 2012-01-31 | ||
| 校務基金委員會委員 | 其他 | 國立虎尾科技大學 | 2012-07-31 | 2014-07-30 | ||
| 校務基金委員會 委員 | 其它 | 國立虎尾科技大學 | 2012-07-31 | 2014-07-30 | ||
| 圖書委員 | 其他 | 國立虎尾科技大學/企業管理系 | 2012-07-31 | 2013-07-30 | ||
| 招生委員 | 其他 | 國立虎尾科技大學/企業管理系 | 2012-07-31 | 2013-07-30 | ||
| 碩士班推甄考試口試委員 | 其他 | 國立虎尾科技大學/企業管理系 | 2012-11-30 | 2012-12-30 | ||
| 擔任國外專業期刊編審及評審 | Journal of Data Analysis | 2011-08-31 | 2011-09-01 | |||
| 國立虎尾科技大學校務基金委員會 | 2011-08-31 | 2011-09-01 | ||||
| 擔任國外專業期刊編審及評審 | Computer & Industrial Engineering | 2011-08-31 | 2011-09-01 | |||
| 擔任國內專業期刊編審及評審 | Computer & IE | 2011-02-28 | 2011-03-01 | |||
| 其他 | 國立虎尾科技大學/經營管理研究所 | 2011-02-28 | 2011-03-01 | |||
| 擔任國外專業期刊編審及評審 | Journal of Data Analysis | 2011-02-28 | 2011-03-01 | |||
| 其他 | 國立虎尾科技大學/經營管理研究所 | 2010-02-28 | 2010-03-01 | |||
| 其他 | 國立交通大學管理研究所 | 2010-02-28 | 2010-03-01 | |||
| 擔任國內專業期刊編審及評審 | 中華資料採礦學會 | 2010-02-28 | 2010-03-01 | |||
| 擔任國內專業期刊編審及評審 | Computer & Industrial Engineering 期刊 | 2010-02-28 | 2010-03-01 | |||
| 其他 | 國立虎尾科技大學 | 2010-08-31 | 2010-09-01 | |||
| 其他 | 國立交通大學/管理科學系碩士班 | 2010-08-31 | 2010-09-01 | |||
| 其他 | 國立虎尾科技大學/企業管理系 | 2010-08-31 | 2010-09-01 | |||
| 擔任國內專業期刊編審及評審 | Computer & Industrial Engineering | 2010-08-31 | 2010-09-01 | |||
| 擔任國內專業期刊編審及評審 | Journal of Data Analysis | 2010-08-31 | 2010-09-01 | |||
| 其他 | 國立虎尾科技大學/經營管理研究所 | 2010-08-31 | 2010-09-01 | |||
| 其他 | 國立虎尾科技大學/企業管理系 | 2009-08-31 | 2009-09-01 | |||
| 其他 | 國立虎尾科技大學 | 2009-08-31 | 2009-09-01 | |||
| 擔任國內專業期刊編審及評審 | 數據分析期刊 | 2009-08-31 | 2009-09-01 | |||
| 其他 | 國立虎尾科技大學/管理學院 | 2009-02-28 | 2009-03-01 | |||
| 擔任國內專業期刊編審及評審 | Computer and Industrial Engineering (SCI期刊) | 2009-08-31 | 2009-09-01 | |||
| 其他 | 國立虎尾科技大學/企業管理系 | 2009-02-28 | 2009-03-01 | |||
| 擔任國內專業期刊編審及評審 | 台北大學行銷評論 | 2008-08-31 | 2008-09-01 | |||
| 其他 | 啟是企業行銷實務 | 2008-02-29 | 2008-03-01 | |||
| 其他 | 國立虎尾科技大學/企業管理系 | 2008-02-29 | 2008-03-01 | |||
| 擔任國內專業期刊編審及評審 | 輔仁大學數據分析期刊 | 2008-08-31 | 2008-09-01 | |||
| 其他 | 坤寶企業經營實務 | 2008-02-29 | 2008-03-01 | |||
| 其他 | 國立虎尾科技大學/管理學院 | 2008-02-29 | 2008-03-01 | |||
| 擔任國內專業期刊編審及評審 | 數據分析期刊 | 2006-12-31 | ||||
| 其他 | 國立虎尾科技大學/企業管理系 | 2006-01-31 | ||||
| 擔任國外專業期刊編審及評審 | International Journal of Electronic Customer Relationship Management | 2006-02-28 | 2006-03-01 | |||
| 擔任國外專業期刊編審及評審 | IJECRM | 2006-12-31 | ||||
| 擔任校外公民營機構顧問或委員 | 坤寶企業 | 2006-12-31 | ||||
| 擔任校外公民營機構顧問或委員 | 啟是企業 | 2006-12-31 | ||||
| 擔任國內專業期刊編審及評審 | 虎尾科大學報 | 2006-12-31 | ||||
| 擔任國內專業期刊編審及評審 | Journal of Data Analysis | 2006-02-28 | 2006-03-01 | |||
| 擔任國內專業期刊編審及評審 | 數據分析期刊 | 2005-02-28 | 2005-03-01 |