國立交通大學經營管理研究所博士

坤寶企業有限公 顧問

啟是企業有限公司 顧問

雜誌社 發行人(1992/05/01-2005/07/31)

報社 記者(1992/07/01-1999/06/30)

婦女策進會 理事長(1998/05/01-2001/04/30)

國立中央大學 台灣經濟發展研究中心 兼任研究員(2004/07/01-2005/06/30)

國立虎尾科技大學企業管理系 副教授(迄今)

1. 徐怡,台灣股票市場水泥產業上市公司益本比預測模型研究,親民學報,第1卷,第2冊,第269-282頁,(1999)(NA;)

2. Jen-Hung Huang, Yi Hsu, Hero Chiou,Further Discussion for Personal Computer Industry,Industry Forum,Volume 2,Number 2,pp. 129-146,(2001)(NA;)

3. Jen-Hung Huang, Yi Hsu,A Content Analysis of Advertising Component, Culture Value, and Child Development for Children’s Television Advertisements In Taiwan,The Journal of Advertising & Public Relations,第1卷,第18冊,第1-27頁,(2002)(NA;)

4. Jen-Hung Huang, Yi Hsu,Grey Model for Predicting Volume of Advertising,The Journal of Grey System,Volume 15,Number 4,pp. 365-370,(2003)(SCI;)

5. 詹文男,徐怡,朱雲鵬,The TRON Project,科技政策與創新活動學報,第1卷,第1冊,第3-14頁,(2004)(NA;)

6. 王顯達、朱雲鵬、謝邦昌、陳立功、徐怡,台灣製造業成功推出技術上新產品因素分析,科技政策與創新活動學報,第1卷,第2冊,第23-34頁,(2005)(NA;)

7. 徐怡、徐立偉,台灣旅館與民宿在服務缺失及服務修補差異分析,數據分析期刊,第1卷,第3冊,第27-45頁,(2006)(NA;)

8. 徐、徐立偉,產品涉入度高低對品牌延伸效果影響差異分析,數據分析期刊,第1卷,第1冊,第165-183頁,(2006)(NA;)

9. Jen-Hung Huang, Yi Hsu,Users’ Satisfaction Model of E-Broker,Managing Service Quality(Revised),(2006)(NA;)

10. Jen-Hung Huang, Yi Hsu,A Cross-National Content Analysis of Children’s Television Commercials,International Journal of Advertising(Revised),(2006)(NA;)

11. 徐怡,陳立功,朱雲鵬,謝邦昌,國家創新效率評比分析,中小企業發展季刊,第1卷,第1冊,第111-130頁,(2007)(NA;)

12. Yi Hsu, Li Wei Hsu,Cross Analysis on the Contents of Children’s Television Commercials in the United States,The Journal of American Academy of Business,Volume 12,Number 1,pp. 205-214,(2007)(NA;)((ABI/INFORM), EBSCO and CABELLS and ULRICH’S DIRECTORIES.)

13. Yi Hsu and Chung-Ho Wang,Reliability Improvement of Oil Seal by Variation Component Chart and MECGR Model,Journal of Quality,Volume 15,Number 2,(2008)(SCI;)

14. Yi HSu and Chung-Ho Wang,Reliability Optimization of a non-repairable Compound Series-parallel System,Journal of Chinese Institute of Industrial Engineering,Volume 25,Number 2,pp. 116-126,(2008)(EI;)

15. Yi Hsu and Chih-Chun Chang,Classification and Influence Factors of Service Innovation,Journal of Data Analysis,Volume 3,Number 1,(2008)(NA;)

16. Yi Hsu, L.K.Chen, Y.P. Chu, and B.C.Shia,Non-linear innovation model of electronic industry in Taiwan,International Journal of Value Chain Management,Volume 2,Number 2,pp. 188-205,(2008)(NA;)(NSC942416H150002)

17. Chung Ho Wang and Yi Hsu,Enhancing Rubber Component Reliability by Response Model,Computer & Industrial Engineering(Accepted),(2009)(SCI;)

18. Yi Hsu and Wei-Ting Ting,The Influence of Personality Traits on Acceptance of Innovativeness,Marketing Review(已接受),(2009)(NA;)

19. Yi Hsu and Wei-Ting Ting,A Study of applying LISREL on the Relationship among Personality Traits between Innovativeness,Journal of Data Analysis(已接受),(2009)(NA;)

20. Yi Hsu and Chung-Wen Yeh,A Study of Applying Neural Network to Culture and Marketing Innovativeness,Journal of Data Analysis(已接受),(2009)(NA;)

21.Yi Hsu, Li Wei Hsu, and Chung-Wen Yeh (2010), “A cross-cultural study on consumers’ level of acceptance toward marketing innovativeness,” African Journal of Business Management, Volume 4,Number 6,pp. 1215-1228（SSCI）（NSC96-2416-H-150-002-）.

22. Yi Hsu, Chu-Ying Chen, Tzong-Ke Young (2010）, “Different Forms of E-mail Marketing Effect on Relationship Quality,” Journal of Data Analysis, Vol.5 (2), pp.49-72 （EconLit）.
3. Yi Hsu , Shih-Ying Chiu (2010），“Capital Expenditures, Firm Size, and R&D Investment Impact on Enterprise Performance by Applying Response Surface Model,” Journal of Data Analysis（Accepted）（EconLit）.

1. Se-Hwa Wu, Yi Hsu, Li-Kung Chen, Ben-Chang Shia, Wen-Jang Huang, Yu-Ting Cheng, Mu-Yuen Hsu, (2008), Comparative Analysis of Taiwan and UK Innovation Survey,” 2008 International Conference of Innovation Survey, Proceeding, pp. 59-77, NCCU, Taipei, Taiwan.

2. Se-Hwa Wu, Ben-Chang Shia, Li-Kung Chen, Wen-Jang Huang, Yu-Ting Cheng, Chih-Hsiung Su, Yi Hsu, Mu-Yuen Hsu, Chih-Ming Chiang (2008), “Taiwan Innovation Survey Overview,” 2008 International Conference of Innovation Survey, Proceeding pp.3-30, NCCU, Taipei, Taiwan.

3. Yi Hsu, C.C. Chang (2007), “Service Innovation Cluster Analysis and Polynomial Regression Model,” The 12th Annual International Conference on Industrial Engineering Theory, Application, and Practice, Cancun, Mexico.

4. Yi Hsu, T.W. Liu, and Yun-Peng Chu (2007), “Linear Structural Relation Model for Service Innovation,” The 12th Annual International Conference on Industrial Engineering Theory, Application, and Practice, Cancun, Mexico.

5. 徐怡、張志俊、謝邦昌 (2007)，「服務創新集群分析與多次項迴歸模式構建」，2007 中華民國科技管理學會年會暨論文研討會，逢甲大學，民國九十六年十二月。

6. 徐怡、劉子維、朱雲鵬 (2007)，「服務創新線性結構模式」，2007 中華民國科技管理學會年會暨論文研討會，逢甲大學，民國九十六年十二月。

7. Chung-Ho Wang, Yi Hsu, and Fu-Zhong Jia (2006), “Development of Optimal Formulation of Brake Cup Using Mixture Response Model,” The 11th Annual International Conference on Industrial Engineering Theory, Application, & Practice, October, 2006, Nagoya, Japan

8. Yi Hsu (2006), “Polynomial Innovation Model of Taiwanese Electronic Industry,” The 11th Annual International Conference on Industrial Engineering Theory, Application, & Practice, October, 2006, Nagoya, Japan

9. Yi Hsu (2006), “Evaluation of Innovation Efficiency for 33 Countries from European Innovation Scoreboard Applying Grey Relational Analysis and Data Envelopment Analysis,” The 11th Annual International Conference on Industrial Engineering Theory, Application, & Practice, October, 2006, Nagoya, Japan;

10. Chung Ho Wang and Yi Hsu (2006), “Reliability Optimization of a Non-repairable Compound Series-Parallel Systems,” The 12th ISSAT International Conference on Reliability and Quality in Design, Chicago, IL, U.S.A. (IEEE, Proceedings in ISI list, SCI, Index to Science & Technical Proceedings, Materials science Citation Index, CC Proceedings-Engineering & Physical Science).

11. Li Wei Hsu and Yi Hsu (2006), “Level of Product Development and Brand Extension Effectiveness Analysis,” Hawaii International Conference on Business,Honolulu, Hawaii, U.S.A.

12. 徐怡、陳立功、朱雲鵬、謝邦昌 (2006)，「國家創新效率之跨國比較」，2006中華民國科技管理學會年會暨論文研討會，清華大學科技管理學院，民國95年。

13. 謝邦昌、徐怡、江志民 (2006)，「建置國內外技術創新資料庫及資訊平台」，2006 科技政策與創新前瞻研討會，國立清華大學科技管理學院科技政策研究中心，第205-228 頁，民國95 年5 月。

14. Hsian-Ta Wang, Yun-Peng Chu, Ben-Chang Shia, Li-Kung Chen, and Yi Hsu (2005), “Product Innovation Model in Taiwanese Manufacturing Industry: Evidence from the Taiwan Technology Innovation Survey, ASIALCS 2nd International Conference Innovation Policy and Management in Changing ASIA, April 2005, Jeju KOREA.

15. Yi Hsu (2005), “A Quality-Benchmarking Model for Personal Computer Manufacturers,” Hawaii International Conference on Business, May, Hawaii, USA.

16. Chung-Ho Wang and Yi Hsu (2004), “The Development of Optimal Formulation for Oil Seal Component,” International Journal of Industrial Engineering Conference in University of Auckland, New Zealand.

17. Hsian-Ta Wang, Yun-Peng Chu, Ben-Chang Shia, Li-Kung Chen, and Yi Hsu (2005), “Linear Regression Model for Product Innovation in Manufacturing Industries in Taiwan,” Portland International Conference in Management and Engineering, Portland, Oregon, U.S.A.

18. Yi Hsu (2004), “Grey Predicting model for Advertising Volume of Children’s Channel,” The 2nd International Contemporary Marketing Academic Conference, NCHU, Taichung, Taiwan

19. Jen-Hung Huang, Yi Hsu, Hero Chiou (2000), “Benchmarking Model of Satisfaction in the Personal Computer Industry,” 2000 International Management Science Conference, Tamkang University, Taipei, Taiwan.

20. Jen-Hung Huang, Yi Hsu (2000), “A Measurement Model of Users’ Satisfaction with Brokerage Firm Web Site in Taiwan,” 2000 International Management Conference, Soochow University, Taipei, Taiwan.

21. 徐怡 (1998)，「作業基礎成本會計制度在倉儲配送型物流管理之應用」，商業現代化管理研討會，民國87 年。

1. 以Polynomial Regression Model 分析台灣電子業創新成功因素
2005-08-01 ~ 2006-07-31

2. 建置國內外技術創新資料庫及資訊平台
2005-09-01 ~ 2006-08-31

3. Multicriteria Optimization with Mutiple-Response for Technological Innovation
2006-08-01 ~ 2007-07-31

4. 第二次產業創新調查I
2007-01-01 ~ 2007-12-31

5. 國家創新資源配置最適化模式，政策內容分析，情境模擬與預測模式
2007-08-01 ~ 2008-07-31

6. 第二次產業創新調查I
2008-01-01 ~ 2009-05-31