| 2025 |
Yi Hsu & Kunin Nawapon, The effect of influencer marketing on purchase intention across various generations, International Journal of Business and Social Science (IJBSS), pp. 28-41, May. 2025
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| 2024 |
Christian Hartauer1 , Yi Hsu 1* , Deinera Pietra Don Nugroho1 , Andreas Hartauer1, A Comparative Study of Customer Preferences in the Electric Vehicle Market in Taiwan and Germany, Journal of Data Analysis, pp. 1-41, Dec. 2024
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| 2024 |
Bonifasius Yudhistria Priyasembadha & Yi Hsu, Profiling Coffee Shop Customers based on Customer Lifetime Value and Customer Equity, Journal of Data Analysis, pp. 97-117, Mar. 2024
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| 2024 |
Deinera P. D. Nugroho, Yi Hsu, Christian Hartauer and Andreas Hartauer, Investigating the Interconnection between Environmental, Social, and Governance (ESG), and Corporate Social Responsibility (CSR) Strategies: An Examination of the Influence on Consumer Behavior, Sustainability, pp. 614-, Jan. 2024
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| 2023 |
Yi Hsu, Thi Bich Thuy Pham, Christian Hartauer, and Widhi Jati Kusumah, A Quantitative Analysis of Consumer Intentions to Adopt Electric Vehicles in Vietnam, International Journal of Business and Social Science, pp. 124-142, Dec. 2023
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| 2023 |
Andreas Hartauer, Yi Hsu, Christian Hartauer, Deinera PD Nugroho, Adoption of Retail Central Bank Digital Currencies with a Focus on User-Centricity, International Journal of Business and Social Science, pp. 89-102, Dec. 2023
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| 2022 |
YI HSU and THI HONG GAM BUI, Consumers’ Perspectives and Behaviors Towards Corporate So-cial Responsibility – A Cross-Cultural Study, Sustainability, pp. 615-638, Jan. 2022
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| 2021 |
Yi Hsu & Thi Loan Le, Factors influencing customer satisfaction in Online Food Delivery Service in Vietnam, International Journal of Business and Social Science, pp. 34-46, Nov. 2021
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| 2020 |
Yi Hsu & Tuyet Thi Nguyen, The factors influence on consumers’ using intention of e-wallets payment in Vietnam , Journal of Data Analysis, pp. 1-18, Dec. 2020
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| 2020 |
Yi Hsu & Huu Khanh Le, Factors influencing on consumers’ online shopping behaviors in Vietnam and Taiwan, International Journal of Business and Social Science, pp. 154-165, Oct. 2020
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| 2020 |
Yi Hsu and Doankimyen Mai, Research Factors that influence on Impulse Purchasing Behavior of Consumers in Supermarket, International Journal of Business and Social Science, pp. 28-34, Apr. 2020
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| 2019 |
Yi Hsu, Thi My Hanh Trieu, Research on Brand Loyalty of Paint Products Consumers in Vietnam, International Review of Management and Business Research , pp. 1-, Aug. 2019
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| 2019 |
Yi Hsu and Unurzul Sanjaajamts, The Structural Model For Festival Marketing in Case of Danshig Naadam&Tsam Dance Festival, International Review of Management and Business Research, pp. 229-239, Jun. 2019
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| 2019 |
Yi Hsu, Manh Dat Nguyen, Customers’ Switching Intention among Smartphone Brands, International Journal of Business and Social Science , pp. 35-42, Jun. 2019
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| 2019 |
Yi Hsu and Sugaraa Khurelbaatar, Factors Influence on Tourists' Satisfaction of Urban Marketing in Mongolia, International Journal of Business and Social Science, pp. 31-42, May. 2019
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| 2019 |
Yi Hsu & Ngo Hong Vui, The factors influencing customers’ repurchasing intention in B2C- E-commerce in Vietnam and Taiwan, International Journal of Business and Commerce (IJBC) , May. 2019
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| 2018 |
Yi Hsu & Le Vu Nguyen, Factors Affecting Mass Customization and the Positively Impact on Customer Re-purchase Intention in Logistics Service Companies, International Review of Management and Business Research, pp. 434-448, Jun. 2018
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| 2018 |
Yi Hsu & Sasiwan Chanthapratheep, Men’s beauty is the new black The comparing study of male grooming products customer behavior between Thai and Taiwanese male , International Journal of Business and Commerce, pp. 1-26, Jun. 2018
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| 2018 |
Yi Hsu & Nada Ngamnate, Factors Affecting Electronic Word-of-Mouth (E-WOM) Usage on the Customer Purchase Intention Investigate on Beauty Market , International Journal of Business and Social Science, pp. 81-87, Apr. 2018
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| 2018 |
Yi Hsu & Davaajav Uyangaa, Applying Cluster Analysis and Exponential Smoothing to Analyze the Exportation in Mongolia, International Journal of Business and Social Science, pp. 60-64, Apr. 2018
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| 2017 |
Yi Hsu & Jettaphan Chuntree, Cross National Study for Potential Consumers’ Expected Quality Attributes of Smart Home Products, International Review of Management and Business Research, pp. 1528-1538, Dec. 2017
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| 2017 |
Yi Hsu & Tien Son Nguyen, Customer Lifetime Value and Customer Equity of the Machine Tool Industry in Vietnam, International Review of Management and Business Research , pp. 635-644, Jun. 2017
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| 2017 |
Yi Hsu & Wan Jhen Hsu, The Impact of Crossover Clothing Brand on Consumer Purchase Intention, International Review of Management and Business Research , pp. 105-121, Mar. 2017
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| 2017 |
Yi Hsu & Thi Mai Nguyen, Service Quality, Customer Satisfaction, and Customer Loyalty of Internet Banking in Vietnam, International Review of Management and Business Research, pp. 1485-1496, Jan. 2017
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| 2016 |
Yi Hsu & Anh Nguyen Ngoc, The Handmade Effect: What is special about buying handmade? , International Review of Management and Business Research , pp. 594-609, Jun. 2016
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| 2016 |
Yi Hsu & Chiu Lan Liu, THE EFFECTS OF PROMOTING READING ON CHILDREN’S EDUCATION OUTCOMES: A CASE STUDY OF PUBLIC KINDERGARTENS IN YUNLIN COUNTY, TAIWAN, European Journal of Business and Social Sciences, pp. 72-85, May. 2016
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| 2016 |
Yi Hsu & Jhen Hao Lu, EFFECTS OF GLOVE PUPPETRY FANS’ PREFERENCES FOR PRODUCT CHARACTERISTICS ON THEIR PURCHASE INTENTION, European Journal of Business and Social Sciences, pp. 117-133, May. 2016
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| 2015 |
Yi Hsu and Huong Pham, Effects of Reference Pricing on Customer Purchasing Intention, International Review of Management and Business Research , pp. 1156-1170, Dec. 2015
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| 2015 |
Yi Hsu & Pin-Ren Chen, THE IMPACT OF TAIWANESE CULTURAL PRODUCTS’ QUALIA, BRAND EQUITY, CROSSOVER ADAPTABILITY, AND DEGREE OF PRODUCT INVOLVEMENT ON CONSUMER PURCHASE INTENTION, International Journal of Business and Commerce, pp. 67-83, Jun. 2015
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| 2015 |
Yi Hsu & Yi-Ting Hsu, THE INFLUENCE OF BRAND AWARENESS AND EXPERIENTIAL QUALITY: TAKING MANUFACTURER BRANDS AND PRIVATE LABELS AS EXAMPLES, International Journal of Business and Commerce, pp. 84-98, Jun. 2015
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| 2014 |
Yi Hsu and Jen Chieh Cheng , Maximizing Advertising Effectiveness, European Journal of Business and Social Sciences, pp. 147-159, Dec. 2014
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| 2014 |
Yi Hsu and Guai Yu Chen, The Influence of Customer Participation and Service Involvement on Customer Satisfaction--Taking the Hair Beauty Industry as an Example, International Journal of Business Humanities and Technology , pp. 130-137, May. 2014
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| 2014 |
Yi Hsu and Ching-Ju Chi , The Comparative Influences of Relationship Marketing, National Cultural values, and Consumer values on Consumer Satisfaction between Local and Global Coffee Shop Brands, International Journal of Business and Commerce, pp. 1-10, Apr. 2014
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| 2014 |
Yi Hsu, Hsiao-Chuan Chang , Factor Analysis of Parents’ Decision for Selecting Elementary School , Journal of Data Analysis, pp. 93-120, Mar. 2014
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| 2013 |
Yi Hsu and Thi Hong Chau Tran, SOCIAL RELATIONSHIP FACTORS INFLUENCE ON EWOM BEHAVIORS IN SOCIAL NETWORKING SITES: EMPRICAL STUDY: TAIWAN AND VIETNAM, International Journal of Business, Humanities and Technology, Apr. 2013
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| 2013 |
Yi Hsu, Wei-Chuen Hung , The Factor Analysis of Innovational Obstruction Impacts in Taiwanese Grassroots Financial Industry by Applying Neural Network Model, Journal of Data Analysis, pp. 47-70, Mar. 2013
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| 2013 |
Yi Hsu and Yuan-Fang Chen, An Analysis of Factors Affecting Parents’ Choice of a Junior High School, International Journal of Business Humanities and Technology, pp. 39-49, Mar. 2013
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| 2013 |
Yi Hsu , Wei-Jia Chen , The Study of Neural Network Model to Analyze Factors of Purchase Intentions for Sport Products among Taiwanese youth, Journal of Data Analysis, pp. 139-166, Feb. 2013
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| 2013 |
Yi Hsu and Shih Ting Chen, To construct art industrial Customer Lifetime Value and customer interests mode and calculate marketing ROI, Journal of Data Analysis, pp. 17-40, Feb. 2013
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| 2012 |
Yi Hsu and Ngoc Thanh Tran and Li-Wei Hsu, How does culture affect the effectiveness of brand extension: a comparative study of Taiwan and Vietnam, The Business Review, Cambridge, pp. 205-214, Oct. 2012
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| 2012 |
Yi Hsu, Yu-Sheng Lin, The Performance Measurement Model of National Innovation System, Journal of Data Analysis, pp. 1-24, May. 2012
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| 2012 |
Yi Hsu and Sheng-Che Tseng, The study of business model and information sources for marketing innovation - the case of manufacturing industry in Taiwan, Journal of Data Analysis, pp. 105-120, May. 2012
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| 2012 |
Yi Hsu and Cheng-Yu Chang, The cognition differences between school teachers who have participated in the pogram and those who have not on the evaluation indicators for the program of high-quality transformation, Journal of Data Analysis, pp. 67-88, Mar. 2012
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| 2012 |
Yi Hsu and Pei-Di Lai, The study of service innovation performance in Taiwan by applying multi-layer perceptron model of neural network, Journal of Data Analysis, pp. 143-164, Jan. 2012
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| 2012 |
Yi Hsu and Han-Hsun Wu, The study of neural network analysis affect successful factors of process innovation, Journal of Data Analysis, pp. 75-106, Jan. 2012
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| 2012 |
Yi Hsu and Chia-Chieh Hsieh, Applying Neural Network and LISREL Model to Analyze Impact Factors of Innovational Obstruction of Manufacturing Industry in Taiwan, Journal of Data Analysis, pp. 37-60, Jan. 2012
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| 2011 |
Tzong-Ru Lee, Yi Hsu, Cheng-Jen Lin, Knogkiti Phusavat, Nirote Sinnarong, Vertical integration in the Taiwan aquaculture industry, Managing Global Transitions, pp. 393-414, Dec. 2011
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| 2011 |
Yi Hsu, Chia-Ling Yeh, and Chia-Ming Hsu, The cognition differences on the evaluation indicators for the program of high-quality transformation, Journal of Data Analysis, Dec. 2011
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| 2011 |
Yi Hsu, Chia-Ling Yeh, Chia-Ming Hsu, The Cognition Differences on the Evaluation Indicators for the Program of High Quality Transformation, Journal of Data Analysis, pp. 69-90, Dec. 2011
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| 2011 |
Yi Hsu, Yu-Ting Lin, and Li-Chuan Chang, Establishing an Marketing Innovation Model, Journal of Data Analysis, Oct. 2011
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| 2011 |
Chen-Ying Li, Liwei Hsu and Yi Hsu, The analysis of factors affect
stakeholders’ decision for choosing school, International Journal of
Current Research, pp. 138-144, Sep. 2011
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| 2011 |
Tzong-Ru Lee, Yi Hsu, Cheng-Jen Lin, Kongkiti Phusavat, Nirote Sinnarong , Vertical Integration in the Taiwan Aquaculture Industry, Managing Global Transitions, pp. 393-414, Sep. 2011
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| 2011 |
Yi Hsu, Chia-Ming Hsu and Chia-Ling Yeh, Cross Cultural Content Analysis of Children's Television Advertisings Comparison between U.S. and Taiwan , Journal of Data Analysis, pp. 43-60, Aug. 2011
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| 2011 |
Yi Hsu, Chia-Ming Hsu and Chia-Ling Yeh, Differences on the Importance and Accomplishment of Elementary School Faculties about the Evaluation Indicators for the Program of High-Quality Transformation in Yunlin County, Journal of Data Analysis, pp. 1-30, Jun. 2011
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| 2011 |
Yi Hsu, Chia-Ming Hsu, and Chia-Ling Yeh, Differences on the importance and accomplishment of elementary school faculties about the evaluation indicators for the program of high-quality transformation in Yunlin county, Journal of Data Analysis, pp. 1-30, May. 2011
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| 2011 |
Yi Hsu, Chia-Ling Yeh and Chia-Ming Hsu, The Similarities and Differences of Children's Television Commercials in Applying Child Development in the USA, Australia, Singapore, and Taiwan , Journal of Data Analysis, pp. 83-98, Feb. 2011
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| 2011 |
Yi Hsu, Cross national comparison of innovation efficiency and policy application, African Journal of Business Management, pp. 1378-1387, Feb. 2011
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| 2011 |
Yi Hsu, Multicriteria optimization with multiple responses for technological innovation, African Journal of Business Management, pp. 1493-1508, Feb. 2011
|
| 2010 |
Yi Hsu & Shih-Ying Chiu, Capital Expenditures, Firm Size, and R&D Investment Impact on Enterprise Performance by Applying Response Surface Model, Journal of Data Analysis, pp. 1-21, Jun. 2010
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| 2010 |
Yi Hsu, A cross-cultural study on consumers’ level of acceptance toward marketing innovativeness, African Journal of Business Management, Apr. 2010
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| 2010 |
Yi Hsu, Chu-Ying Chen & Tzong-Ke Young, Different Forms of E-mail Marketing Effect on Relationship Quality, Journal of Data Analysis, pp. 49-71, Apr. 2010
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| 2009 |
Chung Ho Wang & Yi Hsu, Optimizing brake cup formulation using mixture experiments and principal component regression model, Journal of Scientific & Industrial Research, Jun. 2009
|
| 2009 |
Yi Hsu & Chung-Wen Yeh, A Study of Applying Neural Network to Culture and Marketing Innovativeness, Journal of Data Analysis, pp. 97-118, Jun. 2009
|
| 2009 |
Yi Hsu & Wei-Ting Ting, A Study of applying LISREL on the Relationship among Personality Traits between Innovativeness, Journal of Data Analysis, pp. 123-140, Apr. 2009
|
| 2009 |
YI Hsu & Wei-Ting Ting, Classification and Influence Factors of Service Innovation, Journal of Data Analysis, Apr. 2009
|
| 2009 |
Chung Ho Wang &Yi Hsu, Enhancing Rubber Component Reliability by Response Model, Computer & Industrial Engineering, pp. 806-812, Feb. 2009
|
| 2008 |
Chung Ho Wang & Yi Hsu, Reliability Optimization of a non-repairable Compound Series-parallel System, Journal of Chinese Institute of Industrial Engineering, Oct. 2008
|
| 2008 |
Chung Ho Wang & Yi Hsu, Reliability Improvement of Oil Seal by Variation Component Chart and MECGR Model, Journal of Quality, Mar. 2008
|
| 2008 |
Yi Hsu, Li-Kung Chen, Yun-Peng Chu, Ben-Chang Shia, Non-linear innovation model of electronic industry in Taiwan, International Journal of Value Chain Management, pp. 188-205, Mar. 2008
|
| 2008 |
Chung Ho Wang & Yi Hsu, Reliability Improvement of Oil Seal by Variation Component Chart and MECGR Model, Journal of Quality, Mar. 2008
|
| 2008 |
Chung Ho Wang & Yi Hsu, Reliability Improvement of Oil Seal by Variation Component Chart and MECGR Model, Journal of Quality, Mar. 2008
|
| 2008 |
Yi Hsu, Li-Kung Chen, Yun-Peng Chu, Ben-Chang Shia, Non-linear innovation model of electronic industry in Taiwan, International Journal of Value Chain Management, pp. 188-205, Feb. 2008
|
| 2007 |
徐怡, 陳立功, 朱雲鵬, 謝邦昌, 國家創新效率評比分析, 中小企業發展季刊, pp. 111-130, Dec. 2007
|
| 2007 |
Yi Hsu & Li Wei Hsu, Cross Analysis on the Contents of Children’s Television Commercials in the United States, The Journal of American Academy of Business, Jan. 2007
|
| 2007 |
徐怡, 陳立功, 朱雲鵬, 謝邦昌, 國家創新效率評比分析, 中小企業發展季刊, pp. 111-130, Jan. 2007
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| 2006 |
Yi Hsu & Li Wei Hsu, Cross Analysis on the Contents of Children’s Television Commercials in the United States, The Journal of American Academy of Business, Dec. 2006
|
| 2006 |
徐怡 徐立偉, 產品涉入度高低對品牌延伸效果影響差異分析, 數據分析期刊, Mar. 2006
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| 2006 |
徐怡 徐立偉, 台灣旅館與民宿在服務缺失及服務修補差異分析, 數據分析期刊, Jan. 2006
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| 2005 |
王顯達, 朱雲鵬, 謝邦昌, 陳立功, 徐怡, 台灣製造業成功推出技術上新產品因素分析, 科技政策與創新成效學報, Feb. 2005
|
| 2003 |
Jen-Hung Huang & Yi Hsu, Grey Model for Predicting Volume of Advertising, The Journal of Grey System, pp. 365-370, Nov. 2003
|
| 2001 |
Jen-Hung Huang, Yi Hsu, Hero Chiou, Further Discussion for Personal Computer Industry, Industry Forum, Nov. 2001
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